How to View and Set Secondary Categories on Shopee?

Shopee is a rapidly emerging e-commerce platform in Southeast Asia and Taiwan in recent years, attracting a large number of users with its convenient shopping experience and diverse product categories. For new sellers, correctly setting up secondary categories is an important step to successfully operate their stores. So, what exactly are Shopee's secondary categories, and how should they be set up?

First, let's understand Shopee's classification system. The products on the Shopee platform are divided into multiple primary categories, each of which has several secondary categories. For example, home life is a primary category, while kitchen supplies are one of the secondary categories under this primary category. This classification method helps consumers quickly find the products they need and also allows sellers to better target their market.

Next, how do you determine which secondary category your product should belong to? Shopee provides detailed classification guidelines, and it is recommended that sellers carefully read and follow these guidelines when listing products. Generally speaking, choosing the secondary category that most closely matches the characteristics of the product is crucial. For example, if you sell a multifunctional rice cooker, it should be placed in the kitchen appliances category rather than a broader category like small household appliances. This not only improves the accuracy of searches but also increases the visibility of the product.

To help sellers more accurately choose the appropriate secondary category, Shopee also offers an intelligent recommendation function. When uploading product information in the backend, the system will automatically match possible related categories based on keywords. However, this is just a reference and not the final decision. Sellers still need to make judgments based on their own experience and understanding of market demand.

Now let's move on to the practical operation part-how to set up secondary categories on the Shopee platform? Here are the specific steps

1. Log in to your Shopee seller center account.

2. After entering the My Store page, click on Product Management.

3. In the product list, find the product you want to edit and click the Edit button on the right.

4. In the pop-up editing window, you will see a dropdown menu for selecting the product category.

5. Start from the primary category and then sequentially select the corresponding secondary category.

6. Confirm everything is correct and save the changes.

It is worth noting that during the setup process, it is essential to ensure that the selected category matches the product description to avoid order cancellations or complaints from buyers due to incorrect categorization. Regularly checking and optimizing the classification of existing products is also a necessary measure to maintain healthy store development.

In addition to the above basic methods, there are some additional tips that can help you better utilize Shopee's classification system. For example, you can observe how competitors set their product categories; you can also use Shopee's data analysis tools to view traffic distribution across different categories, thereby adjusting your strategy.

In conclusion, reasonably setting up secondary categories plays an indispensable role in enhancing the performance of Shopee stores. By thoroughly understanding Shopee's classification rules, making good use of various tools provided by the platform, and flexibly adjusting according to actual circumstances, every seller can find their optimal solution. I hope the above content can provide some valuable references for those who are currently operating Shopee stores!