How to Apply for a US Trademark After Registering a Company in Singapore? A Detailed Guide on Costs and Process

Trademark Registration in the U.S. A Practical Guide for Singapore-Based Companies

In today's increasingly globalized business environment, brand protection has become a critical component of corporate development. For companies registered in Singapore and aiming to expand into the U.S. market, applying for a U.S. trademark is not only a key step toward brand internationalization but also an effective way to protect intellectual property and prevent brand infringement. Drawing on recent news and developments, this article will walk you through the costs and procedures involved in registering a U.S. trademark after setting up a company in Singapore, helping you prepare for a successful market entry.

1. Why Register a Trademark in the U.S.?

The United States is one of the world's largest consumer markets, offering a vast customer base and a mature business ecosystem. For Singapore-based companies with an established brand, entering the U.S. often means unlocking significant growth potential.

However, legal brand usage in the U.S. must be secured through trademark registration. According to a recent report by the South China Morning Post, an increasing number of Asian companies are filing U.S. trademark applications to stay competitive in the global marketplace. In the first half of 2025 alone, trademark applications from Singapore and Southeast Asia rose by more than 15% year-on-year. This trend reflects a growing awareness of brand protection-especially in fast-growing sectors like cross-border e-commerce, tech products, and consumer goods.

2. The Basic Trademark Application Process in the U.S.

Step 1 Trademark Search and Analysis

Before submitting an application, conduct a comprehensive trademark search to ensure the mark isn’t already registered or in use. You can start with the USPTO’s online database or hire a qualified attorney for a more thorough legal analysis.

Step 2 Determine Trademark Class and Application Type

The U.S. follows the Nice Classification system, which divides goods and services into 45 classes. Choose the appropriate class based on your offerings and decide whether to apply for a use-based or intent-to-use trademark.

Step 3 Submit the Trademark Application

Applications are submitted online via the USPTO website. Required materials typically include

A clear representation of the trademark

A description of goods or services

Applicant details Singapore companies must provide a certificate of incorporation and its English translation

Payment of filing fees

Step 4 Examination Phase

The USPTO conducts both formal and substantive reviews. The formal check usually takes a few days, while substantive examination may take 3 to 6 months. If issues arise, such as conflicts or unclear descriptions, the USPTO will issue an Office Action, and applicants must respond within the given timeframe.

Step 5 Publication and Opposition Period

Once approved, the trademark is published in the Official Gazette for a 30-day opposition period. Any third party can file an objection during this time. If no objections are raised or if they are successfully resolved, the trademark will be registered.

Step 6 Certificate of Registration

Upon registration, the USPTO issues a certificate. U.S. trademarks are valid for 10 years and can be renewed indefinitely.

3. Cost Breakdown

1. USPTO Filing Fees

Standard Application TEAS Standard $350 per class

TEAS Plus Application stricter requirements $250 per class

Office Action Response or Opposition Proceedings Additional fees apply

2. Legal Fees

While you can file on your own, due to language barriers and legal complexities, hiring a U.S.-based trademark attorney is highly recommended. Legal fees typically range from $500 to $2,000, depending on case complexity.

3. Translation and Notarization Fees

Singapore companies must provide translated incorporation documents, and notarization may be required. This usually costs between $100 and $300.

4. Renewal and Maintenance Fees

Declaration of Use between 5th and 6th year No separate fee

Renewal every 10 years Around $300-$400 per class

4. Common Issues and Key Considerations

Trademark Use Requirements

The U.S. operates on a use-based system. Even if registered, a trademark can be canceled if it’s not used in commerce. Make sure to actively use your trademark after registration.

Language and Cultural Differences

A brand name or logo may carry different meanings in the U.S. Conduct market research early to avoid cultural misunderstandings or unintended negative connotations.

Combatting Trademark Squatting

According to The Straits Times, trademark squatting is on the rise, especially on e-commerce platforms. Register early and set up brand monitoring systems to detect and respond to potential infringements quickly.

Multi-Class Application Strategy

If you plan to expand your product line in the future, consider applying for multiple classes upfront to avoid brand protection gaps later.

5. Conclusion

For Singapore-based companies eyeing the U.S. market, securing a U.S. trademark is a must in any brand internationalization strategy. By understanding the application process, budgeting wisely, and proactively managing risks, you can efficiently complete the registration and lay a solid foundation for long-term success in one of the world’s most competitive markets.

Are you ready to take your brand global?