Guide to Registering a U.S. Trademark for Singapore Businesses Costs, Process Practical Tips

Guide to Registering a U.S. Trademark for Singapore Companies Costs, Process, and Tips

In today’s globally integrated economy, branding has become one of the most critical assets for any business. For Singapore-based companies looking to enter the U.S. market, registering a U.S. trademark is not only a key step in protecting brand identity, but also an essential part of a broader international expansion strategy. This article offers a practical, hands-on breakdown of the costs, procedures, and insider tips to help Singapore companies efficiently and compliantly secure trademark protection in the United States.

1. Why Should Singapore Companies Register a U.S. Trademark?

The United States is one of the world’s largest consumer markets, with a robust and well-developed intellectual property IP protection system. With the rapid growth of cross-border e-commerce, more and more Singapore businesses are entering the U.S. market through platforms like Amazon and eBay.

According to the latest data from the United States Patent and Trademark Office USPTO, trademark applications have continued to rise in 2025, with a significant increase coming from Asian countries. Singaporean companies are playing a growing role in this trend.

Registering a U.S. trademark helps prevent brand counterfeiting and unauthorized use, while also strengthening market competitiveness. It also supports business activities such as setting up a U.S. subsidiary, applying for loans, and entering into brand licensing agreements.

2. Basic Steps to Register a U.S. Trademark for Singapore Companies

Despite differences in legal systems, the U.S. trademark registration process is fully open to foreign applicants. Here are the key steps

1. Trademark Search

Before submitting an application, it’s crucial to conduct a trademark search to ensure the desired mark is not already registered or in use. You can perform a basic search using the USPTO’s Trademark Electronic Search System TESS, or hire a professional attorney for a more thorough check to reduce the risk of rejection.

2. Choose the Right Class and Basis for Filing

The U.S. follows the Nice Classification system, which divides goods and services into 45 classes. Singapore businesses must select the appropriate class based on their operations.

You also need to choose a filing basis

Use in Commerce The trademark is already being used in the U.S.

Intent to Use The trademark hasn’t been used yet but is planned for future use.

Priority Claim Based on a prior application or registration in Singapore.

3. Submit the Trademark Application

Applications are submitted through the USPTO’s Trademark Electronic Application System TEAS. Required documents include

A trademark image black and white or color

Description of goods/services

Applicant details English name and address of the Singapore company

Basis of application

Specimen of use if applying under Use in Commerce

4. Examination and Publication

A USPTO examining attorney will review the application for compliance. If approved, the trademark will be published in the Official Gazette for a 30-day opposition period. During this time, third parties may file an objection. If no objections arise or if they are resolved, the registration certificate will be issued.

5. Registration and Maintenance

A U.S. trademark is valid for 10 years. A Declaration of Use must be filed between the 5th and 6th year, and the trademark must be renewed before the 10-year period ends.

3. Cost Breakdown and Budget Tips

Trademark registration costs in the U.S. are relatively transparent, mainly including government fees and optional legal fees. Here’s a 2025 cost reference

Item Cost USD Notes

-

Per-class filing fee TEAS Plus $250-$350 Must use pre-approved USPTO descriptions

Per-class filing fee TEAS Regular $300-$400 Allows custom descriptions

Opposition handling $1,000-$5,000+ If challenged by a third party

Legal fees $300-$1,000 Varies by complexity and law firm

While companies can save on legal fees by self-filing, it’s advisable to seek professional help during key stages like trademark search and opposition handling to improve success rates.

4. Practical Tips and Key Considerations

1. Plan Ahead

Start the trademark registration process 6-12 months before entering the U.S. market. The average processing time is 8-12 months, so early action avoids delays in marketing plans.

2. Be Strategic with Classes

Don’t over-file classes to save costs. Also, note that the U.S. has strict usage requirements-especially for Use in Commerce applications-so always provide accurate and valid specimens.

3. Hire a U.S.-Based Attorney

While not mandatory, hiring a U.S. attorney familiar with USPTO procedures can be highly beneficial, especially when handling office actions, objections, or appeals.

4. Use the Madrid System for International Protection

If planning to register in multiple countries, consider using the Madrid Protocol to file an international application designating the U.S., which simplifies the process and reduces costs.

5. Monitor and Maintain Your Trademark

After registration, actively monitor the market for infringement. Also, make sure to submit the required Declaration of Use and renewal documents on time to avoid cancellation.

5. Conclusion

In today’s fiercely competitive global market, trademarks are among a company’s most valuable intangible assets. For Singapore businesses, registering a U.S. trademark is not just a one-time cost-it’s a strategic investment in long-term brand value.

With careful planning, professional support, and consistent maintenance, Singapore companies can build a strong brand presence in the U.S. and lay a solid foundation for future international growth.