How to Sell Big Brand Products on Amazon? What Are the Matters Needing Attention?

How to Sell Big Brand Products on Amazon? What Should Be Paid Attention to?

In the field of cross-border e-commerce, Amazon, as one of the largest e-commerce platforms in the world, has attracted the attention of countless merchants. For merchants who want to sell big brand products through Amazon, this is undoubtedly a huge market opportunity. However, compared with ordinary goods, selling big brand products requires more caution and meticulous preparation, especially in terms of law, brand authorization, and consumer trust. This article will explore the key points that need to be noted when Amazon stores sell big brand products based on relevant reports and actual cases.

Firstly, obtaining formal authorization from the brand is a prerequisite for selling big brand products. In recent years, due to frequent occurrences of unauthorized sales of counterfeit goods, Amazon has intensified its efforts to crack down on infringement. For example, at the beginning of 2025, The Wall Street Journal reported that Amazon launched a project called Project Zero aimed at helping brands protect their intellectual property. This plan allows brand owners to monitor and delete suspicious product listings in real time, while providing more convenient service processes for compliant sellers. As a seller, it is imperative to ensure that you have obtained a legitimate authorization document from the brand owner or its official authorized distributor. Otherwise, not only may your account be banned, but you may also face the risk of legal litigation.

Secondly, when choosing cooperative brands, priority should be given to those with high popularity and good reputation in the market. This is because consumers usually have higher expectations for well-known brands. Once there are problems with product quality or inadequate service, it can easily lead to negative reviews or even collective complaints. According to a survey by Forbes magazine, over 70% of consumers check other buyers' reviews before purchasing, and these feedbacks directly affect product conversion rates. Sellers should carefully evaluate the market positioning, user groups, and completeness of after-sales service systems of target brands to reduce operational risks.

To enhance competitiveness, sellers also need to focus on optimizing the presentation of product pages. An excellent listing can not only attract potential customers' attention but also effectively improve search rankings. According to Amazon's official guidelines, high-quality images, detailed descriptions, and reasonable pricing strategies are essential factors. Taking Nike as an example, many successful third-party sellers emphasize the authenticity guarantee, fast shipping, and other advantages in their product detail pages, along with clear brand logo photos. This not only strengthens consumers' purchasing confidence but also reduces return rates caused by information asymmetry.

It is worth noting that with the development of globalization trends, more and more international brands are paying attention to the opening up of cross-border markets. For example, luxury brands such as LV and Adidas have already joined the Amazon platform and launched exclusive promotional activities to attract more overseas customers. For merchants hoping to act as agents for such high-end brands, besides having strong financial strength, they also need to establish a complete logistics network and technical support system. After all, luxury consumers often have very high requirements for delivery speed and service experience.

Finally, complying with all of Amazon's rules is also a key to successful operation. Whether it is inventory management or promotion activity arrangements, it must be strictly carried out according to the platform regulations. Especially during holidays, when order volumes surge, sellers must prepare in advance to avoid affecting their brand image due to operational errors. For instance, last Christmas, many small and medium-sized sellers delayed shipment due to failure to replenish inventory in time, resulting in poor reviews from buyers and irreparable losses.

In summary, although Amazon provides a broad stage for selling big brand products, it also brings many challenges. Only by thoroughly understanding market demand, strictly controlling product quality, and always adhering to an honest business philosophy can one stand firm in this fiercely competitive market. In the future, with technological progress and changes in consumption habits, it is believed that more innovative models will emerge, injecting new vitality into the cross-border e-commerce industry.