HK Trademark Registration

As an international business hub and free port, Hong Kong has always been the first choice for companies to expand into the global market. With the optimization of Hong Kong's trademark registration policy, companies can further enhance their brand internationalization, strengthen legal protection, and accelerate the internationalization process by registering trademarks. According to the latest data from the Hong Kong Intellectual Property Department, the number of trademark registration applications increased by 15% year-on-year, reflecting the urgent need for brand protection for companies. In combination with the latest policies and procedures, the key points and advantages of Hong Kong trademark registration will be explained in detail.

Hong Kong Trademark Registration Requirements

Applicant Qualification

Hong Kong trademark registration is open to natural persons, legal persons or unincorporated groups, without nationality restrictions. Non-Hong Kong residents need to entrust local practicing lawyers or agencies to submit applications.

Trademark Design Compliance

Registrable types: text, graphics, letters, three-dimensional logos, color combinations, etc., and may even be expanded to odor trademarks in the future.

Prohibited signs: national flags, national emblems, emblems of international organizations, or designs that are likely to cause public misunderstandings are not allowed.

Goods/Service Classification

The internationally accepted Nice Classification (updated to the 12th edition) is adopted, with a total of 45 categories. For example, clothing belongs to Class 25 and financial services belong to Class 36. Enterprises need to choose categories according to their actual business scope, and cross-category registrations require additional fees.

Detailed explanation of the registration process

Trademark search

Before submission, you need to check whether there are identical or similar trademarks through the electronic search system (e-search) on the official website of the Hong Kong Intellectual Property Department to avoid conflicts.

Submit application

Material preparation: applicant's identity certificate (such as company registration certificate or ID card), clear trademark pattern (JPG format, resolution ≥300dpi), list of goods/services and classification.

Submission method: electronic submission (IPD e-filing system) or mail, electronic submission can enjoy a 10% discount on official fees.

Formal review

The Intellectual Property Department will check the integrity of the documents within 10 working days. If there are any problems, they must be corrected within 2 months.

Substantive review

It takes about 6-9 months to review the distinctiveness of the trademark and whether it conflicts with existing trademarks. If rejected, you can submit a review or modify the application content.

Announcement and Registration

After passing the review, the trademark will be announced in the Hong Kong Trademark Gazette for 3 months. If there is no objection, a registration certificate will be issued, which is valid for 10 years.

Registration Fees

Official Fee Standard

The basic official fee for each category is HK$2,000, which can be reduced to HK$1,800 for electronic submission.

Cross-class registration fees are superimposed, for example, Class 25 + Class 36 requires a payment of HK$3,600-3,800.

Agency Service Fees

Agency fees vary depending on the service content. For example, "NEO" provides a clearly marked package, including official fees and agency services, without hidden costs.

Policy Adjustment

Hong Kong simplifies procedures and reduces fees to encourage small and medium-sized enterprises to register. For example, the priority application fee is reduced by 30%, and the accelerated review service fee is reduced to HK$1,500.

Why choose NEO?

Professional and efficient service

1-on-1 consultant support: track the application progress throughout the process, provide strategic advice, and ensure a high pass rate.

Fast track: Get the application number in 3 working days, 50% faster than the traditional process.

Cost transparency

All prices include official fees and service fees, no secondary charges, such as the "expedited trademark registration" package is only RMB 1,100.

Risk control

Provide trademark search reports to reduce the risk of infringement; "guaranteed registration" service promises a full refund if it fails.

Value-added services

Free trademark monitoring services, early warning of potential infringements, and assistance in handling objections and rights protection.

Hong Kong's trademark registration policy further simplifies the process, lowers the threshold, and provides companies with efficient and low-cost brand protection solutions. Choosing a professional agency such as NEO can maximize the use of policy dividends, quickly complete registration and safeguard rights. In the fierce market competition, trademarks are not only legal credentials, but also the core assets of corporate internationalization strategies.