How to Successfully Register a Trademark in the U.S. for a Singapore Co. A Practical Guide

How Can Singapore Companies Successfully Register a Trademark in the United States? A Practical Guide

In recent years, with shifting global trade dynamics and the rapid economic growth of the Asia-Pacific region, more and more Singaporean companies have turned their attention to overseas markets - particularly the United States, one of the world's largest and most consumer-driven markets. As these companies expand into the U.S. market, trademark registration has become a crucial step in protecting their brand and securing market access.

According to data released by Enterprise Singapore in 2025, the number of trademark applications filed by Singaporean companies overseas has grown by an average of over 18% annually in the past three years, with the U.S. being one of the top destinations. This trend aligns with statistics from the U.S. Patent and Trademark Office USPTO, which also show a significant rise in trademark applications from Singaporean businesses among Asian countries.

While the U.S. market offers great opportunities, its trademark registration system differs significantly from Singapore’s - especially in terms of legal framework, application process, and use requirements. This article aims to provide Singaporean companies with a practical roadmap for successfully registering a trademark in the U.S., based on current developments and real-world experience.

1. Understand the Basics of the U.S. Trademark System

The U.S. operates under a First to Use principle, meaning trademark rights are granted to the party that first used the mark in actual commerce, rather than the one who filed first. This is different from Singapore, which follows a First to File system.

There are two types of trademark applications in the U.S.

Use-Based Application For companies that have already used the trademark in the U.S. market.

Intent-to-Use Application For companies that haven't yet used the mark but have a genuine intent to do so in the future.

In both cases, applicants must eventually provide proof of use, either at the time of filing or within a specific period after approval.

2. Conduct a Thorough Trademark Search Avoid Legal Risks

Before submitting an application, it’s essential to conduct a comprehensive trademark search. The USPTO provides a free online database for this purpose. Companies should check whether similar or identical trademarks already exist.

In June 2025, a Singaporean startup failed to conduct a proper search and ended up with a brand name nearly identical to an existing U.S. brand. The result? Their application was rejected, and they faced legal action - a costly mistake.

This highlights the importance of not only checking for textual similarities but also considering visual, phonetic, and overall design similarities. Hiring a professional lawyer or agency to perform a full search can help avoid such risks.

3. Choose the Right Trademark Class and Accurately Describe Goods/Services

The U.S. follows the Nice Classification System, which divides goods and services into 45 classes. Businesses must carefully select the correct classes based on their operations and clearly define the specific goods or services involved.

For example, simply stating clothing may be considered too vague. Instead, it should be more specific, such as T-shirts, athletic shoes, or hats. In 2025, many applications - including those from Asian companies - were rejected due to overly broad or unclear descriptions.

A good practice is to review existing trademarks in the same category to ensure your description aligns with USPTO standards.

4. Submit the Application and Follow the Examination Process

Once submitted, the USPTO will assign an Examining Attorney to review the application, which typically takes between 3 to 6 months. The examination includes checking

Whether the trademark is distinctive.

Whether it could be confused with an existing mark.

Whether it violates public policy or laws.

If the application is rejected, applicants can respond or amend the application within the specified time. If approved, the trademark will be published in the Official Gazette, entering a 30-day opposition period during which third parties can object.

If no objections are raised or if objections are resolved, the trademark will be officially registered.

5. Maintain and Renew the Trademark Protect Brand Value Long-Term

Trademark registration is not a one-time process. In the U.S., registered trademark owners must

File a Declaration of Use between the 5th and 6th year after registration.

Submit a Renewal Application between the 9th and 10th year, and every 10 years thereafter.

Failure to meet these deadlines can result in cancellation. In 2025, a Singaporean tech company lost its trademark protection simply because it missed the deadline for submitting the required use declaration.

Ongoing brand monitoring is also crucial to detect and prevent infringement.

6. Seek Professional Help Increase Success Rate

Although the USPTO offers an online filing system, the process can still be complex for Singaporean companies unfamiliar with U.S. legal procedures. Hiring a trademark attorney or agency experienced in U.S. law can make a big difference.

Professionals can help avoid common mistakes, guide applicants through the examination process, and provide legal support in case of objections or disputes. Their expertise can significantly increase the chances of a successful registration.

7. Develop a Brand Strategy Aligned with the U.S. Market

Beyond legal formalities, companies should tailor their brand strategy to the U.S. market. American consumers often care about brand stories, social responsibility, and sustainability.

For example, in 2025, a Singaporean eco-friendly brand successfully registered its trademark in the U.S. and quickly gained consumer trust by highlighting its commitment to sustainability and ethical production.

This shows that trademark registration is just the first step - strong brand positioning and storytelling are equally important for long-term success.

Conclusion

For Singaporean companies, successfully registering a trademark in the U.S. is not only a legal necessity but also a strategic move to protect brand value and build a strong market presence. Although the process is complex and requires careful planning, with the right approach - including thorough research, accurate application, ongoing maintenance, and professional support - Singaporean businesses can confidently establish themselves in the U.S. market.

Trademark registration is more than just paperwork; it's a key component of any global business strategy.