How to Deal With Amazon Resellers? What Are the Risks of Reselling?

What to Do When Your Products Are Being Hijacked on Amazon? What Are the Risks of Being Hijacked?

On the Amazon platform, hijacking is a common phenomenon. Hijacking refers to other sellers using your product information such as ASIN, images, etc., to sell identical or similar products. This behavior can bring both opportunities and certain risks. So, how should we respond when faced with this situation? And what potential risks do we need to be wary of?

Firstly, it's important for us to understand that Amazon allows hijacking to exist, mainly to enhance the competitiveness of the platform and provide consumers with more choices. For merchants who haven't done well in brand protection, hijacking may lead to reduced profits and even loss of market share. For instance, in 2025, a well-known electronic brand's charger encountered severe hijacking problems on Amazon. Many third-party sellers copied its product pages and sold counterfeit products at lower prices, seriously affecting consumer shopping experiences and the original seller's brand image.

However, from another perspective, reasonable hijacking can also create new growth points for enterprises. For example, some small suppliers can gain exposure opportunities by hijacking large brands' products, thereby attracting more traffic and gradually building their own customer base. But this strategy needs to be implemented cautiously, as improper handling could result in legal disputes or damage to the brand image.

So, as the party being hijacked, how can we effectively respond? Here are some practical suggestions

1. Strengthen brand protection registering a trademark is the most basic and important step. After obtaining legal trademark rights, you can submit an infringement report to Amazon and request the removal of unauthorized hijacked products. You can also apply to join Amazon's brand registration program to enjoy more exclusive services and support.

2. Optimize product pages ensure your product detail pages are unique and complete, including high-quality images, detailed descriptions, and accurate pricing information. This can reduce the likelihood of others easily copying them and improve user experience.

3. Actively monitor market dynamics regularly check if there are any abnormal situations with your products, such as price fluctuations or changes in the number of reviews. If suspicious behavior is found, take timely measures to resolve the issue.

4. Communicate and cooperate with the platform when encountering serious issues, don't hesitate to seek help from Amazon officials. They usually provide professional guidance and solutions to maintain a fair competitive environment.

As for the risks brought by hijacking, they mainly include the following aspects

Brand reputation damage as mentioned earlier, lawbreakers may intentionally sell low-quality goods, thereby affecting the reputation of legitimate companies.

Economic losses due to price wars, profit margins sometimes drop significantly, especially without sufficient bargaining power.

Legal risks using others' copyrights or patents without permission is illegal, and if sued, one may face huge compensation.

In conclusion, although the hijacking phenomenon on Amazon is inevitable, as long as proper methods are taken to manage and prevent it, negative impacts can be minimized to the greatest extent. At the same time, it must be recognized that moderate and healthy competition helps promote the overall development of the industry. In dealing with hijacking, one must remain vigilant while learning to use it to one's advantage, so as to stand firm in fierce market competition.