How to Participate in the 10 Billion Subsidy on AliExpress? What Are the Requirements?

How to Join the 10 Billion Subsidy Program on AliExpress? What Are the Requirements?

With the rapid development of e-commerce, major e-commerce platforms have launched various promotional activities to attract consumers. Among them, AliExpress, one of the world's leading cross-border e-commerce platforms, has also introduced the 10 Billion Subsidy program. This program aims to provide more attractive product prices to consumers through high subsidies, while helping merchants increase sales and brand influence. So, how can merchants join the 10 Billion Subsidy program on AliExpress? And what specific requirements need to be met?

Firstly, to join the 10 Billion Subsidy program on AliExpress, merchants must meet certain qualification conditions. According to official announcements, merchants participating in this program must be high-quality merchants on the AliExpress platform with good credit records and service quality. This means that a merchant's historical performance on the platform is very important, including but not limited to order completion rate, buyer reviews, dispute resolution efficiency, etc. Merchants also need to have stable supply chain capabilities to ensure the quality and timeliness of product delivery.

Secondly, there are clear requirements regarding products. AliExpress will strictly screen products applying for participation in the 10 Billion Subsidy program, mainly considering the following factors price competitiveness of the product, market demand, user reviews, and whether it aligns with the overall positioning of the platform. Generally speaking, products with high cost-effectiveness, obvious hot sales trends, and meeting the needs of target consumer groups are more likely to be selected. Merchants should conduct market research in advance and choose suitable products for the event.

Thirdly, regarding the application process, merchants can submit applications through the backend system of AliExpress. The specific operation steps may vary depending on the version, but the general process is to log in to the AliExpress Seller Center, find the marketing activity or similar entry point, click to enter, select the 10 Billion Subsidy option, then fill in the relevant information as prompted and upload the required materials. It should be noted that when filling out the information, ensure the authenticity and accuracy of the information, otherwise it may lead to rejection during the review.

In addition to the above basic requirements, AliExpress will regularly adjust policies to adapt to market changes. For example, recent reports indicate that to further optimize user experience, AliExpress has upgraded its 10 Billion Subsidy program by adding more interactive features such as time-limited flash sales and discount coupons. These new functions not only enhance consumer engagement but also create more exposure opportunities for merchants. For brands hoping to expand their visibility through this event, this is an unmissable opportunity.

Finally, it is worth noting that although the 10 Billion Subsidy brings many benefits, merchants also need to plan budgets reasonably and control risks. After all, any promotional activity involves increased costs, and if they cannot effectively balance input and output, it may lead to reduced profit margins or even losses. Therefore, it is recommended that merchants carefully evaluate their own situations before deciding to participate and develop detailed execution plans.

To sum up, joining the 10 Billion Subsidy program on AliExpress is not easy, but as long as the conditions are met and preparations are adequate, there is a high chance of success. For Chinese companies looking to expand into international markets through cross-border e-commerce, this is undoubtedly a worthwhile opportunity. As globalization accelerates and consumer shopping habits change, we believe that such large-scale promotional activities will increasingly appear in our sights. And as participants, only by keeping up with trends and continuously innovating can one secure a place in this blue ocean!