Shopee Store's Action Plan for Zero Orders

Solutions to the Problem of No Sales on Shopee Stores

Opening a store on the cross-border e-commerce platform Shopee is an important way for many merchants to enter the Southeast Asian market. However, many merchants may encounter the problem of low sales volume in the early stages of opening a store, which directly affects the operating efficiency and profitability of the store. In response to this issue, this article will analyze the causes from multiple perspectives and provide practical solutions.

Firstly, insufficient sales volume may stem from inaccurate product positioning. According to relevant reports, consumers on the Shopee platform tend to prefer products with high cost-performance ratios. If a merchant's product pricing is too high or does not meet local market demand, it can lead to poor sales performance, thus affecting the sales volume. For example, a merchant from Guangzhou once mentioned that he initially targeted high-income groups as his customer base but found that the order volume was far below expectations. After adjustments, he lowered the product prices and increased promotional activities, resulting in a significant increase in sales. This shows that accurate product positioning is crucial for improving sales volume.

Secondly, inadequate marketing strategies are also a major reason for low sales volume. With numerous competitors on the Shopee platform, how to capture consumer attention becomes key. Currently, many successful merchants utilize social media platforms for promotion, such as Facebook and Instagram, which can help expand brand influence. Participating in various promotional activities on the platform is another effective strategy. For instance, Shopee frequently hosts Super Shopping Festival events, and by signing up in advance and actively participating, merchants can effectively increase exposure. Reports indicate that an Indonesian merchant doubled their daily order volume during last year's Super Shopping Festival by offering discount coupons alone.

Thirdly, the quality of logistics services directly impacts user experience and thus influences sales volume. Shopee offers multiple logistics options, including its own logistics service, ShopeeExpress, and third-party cooperative logistics. For sellers, choosing an appropriate logistics solution is critical. On one hand, fast and accurate delivery can earn positive customer reviews; on the other hand, reasonable freight settings can attract more buyers. A Singaporean seller shared his experience when he first used third-party logistics, due to longer delivery times and higher return rates, he later switched to ShopeeExpress, which not only shortened the transportation cycle but also reduced costs. Optimizing the logistics process is one of the effective ways to improve sales volume.

Finally, customer service level is also a key factor determining sales volume. Good after-sales service not only retains old customers but also generates word-of-mouth effects, attracting new ones. Data shows that over 70% of consumers say they would abandon repurchasing due to poor service experiences. To address this, merchants should establish a comprehensive customer service system, promptly responding to customer inquiries and complaints. At the same time, regularly collecting feedback and continuously improving product and service quality is essential. For example, a Malaysian merchant improved customer satisfaction and increased repeat purchase rates by nearly 30% through setting up a dedicated customer service team.

In summary, solving the problem of no sales on Shopee stores requires effort from multiple aspects. Whether it involves adjusting product pricing, increasing marketing efforts, optimizing logistics services, or enhancing service quality, merchants need to make sustained efforts. Only by truly understanding customer needs and taking targeted measures can merchants stand out in the fiercely competitive cross-border e-commerce environment and achieve stable growth in sales targets.