How to List Products on TikTok US Store?

How to List Products on TikTok US Site?

In recent years, TikTok, as a globally popular short video social platform, has gradually transformed from a mere entertainment tool into a powerful commercial ecosystem. Especially in the US market, more and more merchants are starting to promote and sell products through TikTok. However, for many businesses and individuals who are new to TikTok's e-commerce functions, how to successfully list products on the TikTok US site may be a challenge. This article will provide a detailed introduction to the specific steps of listing products on the TikTok US site, along with relevant news information, to help readers better understand and master this process.

First, to list products on the TikTok US site, merchants need to first register as TikTokShop sellers. According to the latest media reports, TikTokShop began to gradually open up in the US starting in 2025, attracting numerous brands and independent creators. The first step to becoming a seller is to download and log in to the TikTok app, then enter the TikTokShop page to complete the registration. During this process, merchants need to provide business licenses, tax information, and bank account details. These pieces of information will be used to verify the merchant's identity and ensure transaction security. It should be noted that TikTok has certain qualification requirements for merchants joining, such as compliance with local laws and regulations as well as the platform’s relevant policies.

Second, after completing the basic registration process, merchants can begin preparing product information. TikTok allows merchants to upload various types of products, including clothing, electronics, home goods, etc. To enhance the appeal of the products, merchants should carefully design product descriptions, including clear images, detailed specifications, and attractive promotional activities. News reports mentioned that some successful TikTok merchants often use short videos to showcase product usage scenarios, thereby enhancing user purchase desire. Merchants also need to set reasonable pricing strategies, ensuring both profit margins and considering market competition.

Next, merchants need to submit their product listing applications through TikTok's backend management system. This involves filling out basic product information, categorization tags, and inventory numbers. According to media reports, TikTok's backend system will review the submitted information, and only after approval will the products officially appear on the TikTokShop platform. When filling in the information, merchants must ensure accuracy to avoid failed reviews due to incorrect information. At the same time, merchants should also pay attention to timely updating inventory data to avoid stockouts or overselling situations.

In addition to these basic operations, merchants can also leverage TikTok's marketing tools to increase product exposure. For example, TikTok provides live commerce features, allowing merchants to interact with viewers, answer questions in real-time, and close deals. TikTok also supports ad placement services, enabling merchants to expand product influence by precisely targeting user groups. According to a recent news report, an independent designer who used TikTok live commerce generated tens of thousands of dollars in sales in just a few hours, which clearly demonstrates the importance of marketing tools.

Finally, merchants need to pay attention to the quality of after-sales service. TikTok places great emphasis on consumers' shopping experiences, so merchants should establish robust customer service systems to promptly handle inquiries and complaints. News reports mentioned that many consumers particularly highlighted fast-responding customer service teams when evaluating their TikTok shopping experiences. Merchants should also regularly collect customer feedback to continuously optimize products and services, thereby building a good reputation.

In summary, listing products on the TikTok US site is not a complicated task but requires merchants to invest sufficient time and effort in preparation and execution. From registering as a seller to submitting product information, and using marketing tools to boost sales, every step requires careful planning and execution by merchants. As the TikTok e-commerce ecosystem continues to improve and develop, it is believed that more merchants will benefit from it. For those enterprises and individuals hoping to seize this opportunity, now is the best time to act.