What Are the Professional Terms of Amazon?

What Are the Professional Terms of Amazon?

Amazon is one of the largest e-commerce platforms in the world, with its business covering a wide range of areas from retail to cloud computing. As a global commercial empire, Amazon has formed many unique professional terms and concepts during its operation. These terms not only help internal employees communicate efficiently but also provide an insight into how Amazon operates. This article will explore Amazon's professional terms from multiple perspectives and analyze them in conjunction with relevant reports.

Firstly, one of Amazon's core businesses is e-commerce. In this field, FBA Fulfillment by Amazon is a frequently mentioned professional term. FBA refers to a set of solutions provided by Amazon for sellers, including warehousing, distribution, and customer service. By using FBA services, sellers can store their products in Amazon's warehouses. When customers place orders, Amazon handles packaging, shipping, and returns. This method significantly reduces the operating costs for small and medium-sized sellers while enhancing the shopping experience for consumers. According to a report by Fortune Magazine, Amazon's FBA business revenue accounted for more than 45% of the company's total revenue in 2025, highlighting its importance.

Secondly, in Amazon's logistics system, last-mile delivery is an important professional term. It refers to the final stage where goods move from the distribution center to the consumer's hands. To optimize this process, Amazon has invested heavily in building a global logistics network and introduced innovative technologies such as drone delivery and robotic sorting. For example, The Wall Street Journal reported that Amazon is testing drone delivery services in several countries to further shorten delivery times and reduce transportation costs. This attention to detail reflects Amazon's relentless pursuit of improving customer satisfaction.

Furthermore, Amazon also has a powerful cloud service platform called AWS Amazon Web Services. As a leading cloud computing provider globally, AWS offers computing power, storage space, data analysis, and other services to various enterprises and organizations. In the world of AWS, terms like elastic computing, object storage, and serverless architecture frequently appear. Elastic computing refers to the ability to dynamically adjust computing resources according to actual needs; serverless architecture is a new development model where developers do not need to worry about the underlying hardware infrastructure to quickly build applications. According to CNBC's report, AWS's revenue reached $20 billion in the first quarter of 2025, growing by approximately 20%, making it one of Amazon's fastest-growing departments.

In marketing, Amazon has also created many unique professional terms. For instance, A9 algorithm is the internal algorithm name used by Amazon for its recommendation system. It predicts users' purchasing intentions through deep mining of user behavior data and recommends personalized product suggestions accordingly. Another example is Prime Day, which is Amazon's annual major promotional event, similar to Alibaba's Double Eleven. Its aim is to attract more new and old customers to participate in the shopping spree. According to Reuters, Amazon achieved over $10 billion in sales worldwide during last year's Prime Day, once again proving its brand influence.

Lastly, Amazon stands out in corporate culture building as well. Day 1 Mentality is a core concept proposed by Bezos when he founded the company, meaning that no matter how far the company develops, it must always maintain the vitality and passion of a startup. This spirit runs through all of Amazon's decisions, whether in product design or customer service, striving for perfection. As Harvard Business Review commented, Amazon's success is inseparable from this unceasing drive for progress.

In summary, Amazon's professional terms cover multiple dimensions such as e-commerce, logistics management, cloud computing, marketing, and corporate culture. These terms not only reflect Amazon's leadership in various fields but also demonstrate its continuous innovation and pursuit of excellence in corporate culture. For those who want to gain a deeper understanding of Amazon, mastering these professional terms is undoubtedly a key to unlocking the door of knowledge.