Key Steps to Publish a Product on Lazada

What Are the Steps for Product Listing on Lazada?

In the field of e-commerce, Lazada, one of the key e-commerce platforms in Southeast Asia, has attracted significant attention from merchants. For those looking to sell products on Lazada, understanding and mastering the specific process of product listing is crucial. This article will detail the basic steps of Lazada product listing based on relevant reports and practical operational experiences.

Firstly, before listing products on the Lazada platform, merchants need to complete account registration and certification. According to Lazada's official guidelines, new users can submit necessary corporate qualification documents, such as business licenses and tax registration certificates, through the official website or mobile application. After these documents are reviewed, merchants will obtain the qualifications to open a store. This process not only ensures the quality of products on the platform but also provides consumers with security. For instance, media reports have pointed out that Lazada strengthened its merchant review mechanism at the beginning of 2025, requiring all newly opened stores to provide complete company information and pass an online video identity verification to reduce the occurrence of counterfeit goods.

Secondly, merchants need to perfect their store information and set basic parameters. After logging into the Lazada backend management system, merchants can edit store names, descriptions, contact information, etc., while setting up shipping templates and payment methods. These foundational configurations directly affect the subsequent display effects of products and customer purchasing experiences. A professional in cross-border e-commerce business with extensive experience recommends that a good store image can significantly enhance user trust; therefore, it is suggested that merchants use high-definition images to decorate pages and maintain regular updates of information.

Next comes the core step of adding product information. At this stage, merchants need to fill in key fields such as product name, price, inventory quantity, and category affiliation. It is worth noting that to improve search rankings, products should include precise keywords, such as brand names and model specifications; the product detail page should describe product features, uses, and related parameters as comprehensively as possible. High-quality main images and supplementary images are essential elements that help attract potential buyers' attention. According to Lazada's latest guidelines, main images must clearly and unobstructedly display the product itself without any text overlay; supplementary images can supplement more angles or application scenario photos.

After completing the above preparations, merchants also need to upload product images and video materials. High-quality visuals not only enhance visual impact but also help customers better understand product functions. Recent industry analyses mention that with the growing popularity of short video marketing trends, an increasing number of sellers are starting to try promoting their own products using short video formats. This indicates that the reasonable use of multimedia tools has become an indispensable part of modern e-commerce operations.

The final step is to check and submit the product list. Before going live, make sure to carefully verify whether all data is accurate and error-free, including but not limited to price discount rules and promotional event arrangements. Once everything is confirmed correct, click the publish button to add the product into the market circulation process. It is worth noting that Lazada has also introduced an intelligent recommendation system that automatically adjusts display order based on historical sales records and user preferences, thereby increasing exposure opportunities for high-quality products.

In summary, the Lazada product listing process roughly consists of four main stages account registration and certification, store information perfection, product information input, and upload submission. Throughout the entire process, merchants not only need to follow platform regulations but also focus on details to create an image that is both compliant and attractive. Believing that following the aforementioned methods will allow each participant to successfully embark on their e-commerce journey!