Common Ways to Sell Products on Amazon

What Are the Ways to Sell on Amazon?

With the rapid development of e-commerce, more and more merchants are turning their attention to global platforms like Amazon. As one of the largest online retail platforms in the world, Amazon has a vast user base and broad market space, attracting countless sellers to join. But what are the ways to sell on Amazon? This article will conduct an in-depth analysis from three perspectives individual sellers, professional sellers, and brand-oriented operations, combined with relevant news information, to provide reference for merchants who intend to enter the Amazon market.

Firstly, for small businesses or individual entrepreneurs who are new to e-commerce, choosing to become an individual seller on Amazon is a relatively simple and quick way. Individual sellers only need to register an Amazon account, upload product information as required, and set prices to complete the store opening process. The advantage of this method lies in its low threshold and easy operation, making it suitable for beginner sellers with limited budgets. For example, according to Amazon's official data, the number of new individual sellers increased by 15% year-on-year in the first quarter of 2025, indicating that more individual operators are realizing their commercial dreams through this channel. However, individual sellers also face some challenges, such as the difficulty in inventory management and high logistics costs. How to optimize supply chain management and reduce operating costs has become a pressing issue for these sellers.

Secondly, the professional seller model is another important sales method. Unlike individual sellers, professional sellers need to pay a monthly rental fee, currently $39.99 per month for the US site, but they enjoy more rights and service support. For instance, professional sellers can use FBA Fulfillment by Amazon services, where Amazon handles warehousing, delivery, and customer service, thus reducing their own workload. According to a report by The Wall Street Journal, over 60% of professional sellers chose the FBA model in 2025, which not only enhances the shopping experience for customers but also helps sellers expand their market influence. Professional sellers can also access higher-level data analysis tools, helping them better grasp market demand trends and formulate precise marketing strategies.

Finally, as competition becomes increasingly fierce, more and more brand owners have realized the importance of building their own brands. In this context, brand-oriented operations on Amazon are gradually becoming mainstream. The core of brand-oriented operations lies in establishing a unique brand image through high-quality product design, packaging, and marketing. For example, a certain domestic skincare brand successfully entered the North American market via the Amazon platform and quickly accumulated a large number of loyal customers, further enhancing brand awareness through social media promotion. It should be noted that brand-oriented operations are not an overnight process; it requires long-term investment in product research and development, market research, and reputation building. As Amazon founder Jeff Bezos said, the secret to success lies in adhering toand always focusing on customer needs.

In conclusion, there are various ways to sell on Amazon, whether you are an individual seller, professional seller, or brand owner, you can find a development model suitable for yourself. However, regardless of the method chosen, sellers must focus on user experience and continuously improve product quality and service levels to stand out in fierce market competition. In the future, with the continuous maturation of the cross-border e-commerce industry and technological progress, it is believed that more innovative sales models will emerge, injecting new vitality into the entire industry.