Temu Implements New Policy Companies Limited to Two Stores

Temu Announces New Policy One Company Limited to Two Stores

In recent years, the cross-border e-commerce industry has continued to gain momentum, with Temu emerging as one of the most representative platforms. As it expands its market presence, Temu recently announced a new policy one company is now allowed to open no more than two stores. This move has sparked widespread attention and discussion.

First, it's important to understand the background of this new policy. The cross-border e-commerce market has experienced rapid growth, drawing in more businesses and individuals. With increasing competition, many platforms have introduced various incentives to attract more sellers. However, these benefits have also led to issues such as rule abuse and unfair competition. To regulate the market and maintain order, Temu has decided to implement measures limiting the number of stores per seller.

Next, let’s examine the impact of this new policy. On one hand, companies that currently operate multiple stores may face operational pressure and challenges. Those wishing to continue selling on Temu will need to comply by either closing some stores or reducing their total number. On the other hand, the policy promotes fair competition and helps reduce malicious practices, which is beneficial for the overall health of the cross-border e-commerce industry.

We can also explore potential strategies and recommendations for adaptation. First and foremost, sellers should follow platform rules and operate with integrity, avoiding the misuse of platform resources. Secondly, they can enhance their competitiveness through improved supply chain management, higher product quality, and optimized sales strategies. Government departments and relevant authorities should also strengthen supervision and regulation to ensure a fair and healthy market environment.

Finally, looking ahead, as the cross-border e-commerce market continues to grow, competition will only intensify. In this context, sellers must remain committed to ethical business practices, continuously improve their capabilities, and strictly adhere to both platform guidelines and legal regulations. At the same time, regulatory bodies must step up oversight to create a favorable environment for industry development.

In conclusion, Temu’s new policy marks a positive step toward regulating market order, curbing unfair competition, and promoting a fair business environment. For sellers, the key lies in compliance, integrity, and strengthening competitiveness. With ongoing efforts from regulators and stakeholders, the future of cross-border e-commerce looks promising.