Setting Up Operating a Store on Ozon Domestic Requirements for Opening and Running a Business

Discussion on the New Requirements and Operational Strategies for Opening a Store on Ozon Platform in China

In recent years, with the rapid development of e-commerce, an increasing number of Chinese merchants have begun to look toward international e-commerce platforms. Among them, Ozon, one of the largest e-commerce platforms in Russia, has attracted significant attention from Chinese sellers due to its unique business model and vast market potential. Based on recent news reports, this article will explore in depth the new requirements for opening a store on the Ozon platform in China, as well as how merchants can formulate appropriate operational strategies by leveraging their own strengths.

I. New Requirements for Opening a Store on Ozon

1. Registration Process

Merchants are required to complete the registration process according to Ozon’s guidelines, including submitting company credentials and product information. It is essential to ensure the authenticity and accuracy of all submitted details to successfully pass the platform's review.

2. Product Approval

Before listing products on Ozon, merchants must ensure that they meet the platform's standards and consumer expectations. Products that fail to meet these requirements should be removed promptly to avoid damaging the store’s reputation and credibility.

3. Store Setup

Merchants need to set up the store name and logo in accordance with platform specifications, ensuring that the store image aligns with brand positioning and consumer expectations. Additionally, store layout and categorization should follow platform guidelines to enhance product visibility and conversion rates.

4. Logistics and Delivery

Ozon imposes strict logistics and delivery standards. Merchants must collaborate with reliable logistics companies to ensure timely and high-quality delivery of goods to customers. At the same time, they should monitor logistics costs and maintain a healthy balance between cost and profitability.

II. Developing Operational Strategies Based on Competitive Advantages

1. Target Market Positioning

Merchants should gain a deep understanding of consumer habits, preferences, and needs in the target market to better meet customer expectations. They should also keep track of competitors’ activities and adjust strategies accordingly.

2. Optimizing Product Structure

By combining internal strengths with market demand, merchants can optimize their product offerings to improve quality and value for money. Attention should also be given to new product development and inventory management to ensure a stable and flexible supply chain.

3. Promotion Strategy

Merchants can utilize social media, paid advertising, and other methods to increase brand awareness and exposure. Participation in platform events and promotions is also encouraged to attract more traffic and orders.

4. Customer Service

Providing high-quality customer service, including pre-sale consultation and after-sales support, is crucial. Excellent service helps boost customer satisfaction and loyalty, which in turn increases repeat purchases and word-of-mouth referrals.

Conclusion

The new requirements for opening a store on Ozon mainly involve the registration process, product approval, store setup, and logistics and delivery. When developing operational strategies, merchants should focus on market positioning, optimizing product structure, implementing effective promotional tactics, and delivering superior customer service by leveraging their own advantages.

Only by continuously refining business strategies and enhancing brand recognition and customer satisfaction can merchants stand out in the fiercely competitive market. Looking ahead, as the e-commerce landscape continues to evolve, Ozon may introduce additional requirements and policies. Therefore, merchants should stay updated on market trends and adjust their strategies in a timely manner to adapt to changes and achieve long-term growth.