2025 Lazada Cross-Border Shop Opening Requirements and Fee Details

2025 Lazada Cross-border E-commerce Store Opening Conditions and Fee Details

Lazada, part of the Alibaba Group, is one of the largest e-commerce platforms in Southeast Asia. Its Lazada Lianjie platform is among the biggest cross-border e-commerce platforms in the region. With the rapid development of global e-commerce, an increasing number of merchants are paying attention to the trends in cross-border e-commerce. This article will provide a detailed introduction to the conditions and fee details for opening a store on Lazada, helping merchants better understand the platform's rules, choose suitable ways to join, and seize more business opportunities in the cross-border e-commerce market.

I. Joining Conditions

1. Qualification Requirements Merchants must have independent legal person status, with legitimate operating qualifications and scope of operations.

2. Registered Capital It is recommended that merchants have registered capital of over 500,000 RMB to ensure the company's strength and credibility.

3. Product Range The products merchants sell should comply with Lazada’s sales requirements and must not violate any regulations.

4. Store Type Merchants need to choose an appropriate store type based on their situation, such as flagship stores, exclusive stores, or specialty stores.

II. Joining Process

1. Register Account Merchants can register through the Lazada website or mobile app, filling in relevant information and submitting it for review.

2. Submit Documentation Merchants need to submit required qualifications and materials, including business licenses, tax registration certificates, and product lists.

3. Approval Passed After Lazada reviews the submitted documents, merchants can start selling products on the platform upon approval.

III. Fee Details

1. Platform Usage Fee Merchants need to pay a certain platform usage fee to cover operational and promotional expenses. Specific fees vary according to store type and sales volume.

2. Transaction Commission Merchants must pay a transaction commission based on a percentage of sales as per the platform's regulations. The specific rate depends on store type and sales volume.

3. Advertising Fees Merchants can use Lazada's platform to run ads to increase product visibility and sales. Advertising costs depend on ad performance and duration.

4. Logistics Costs Merchants must independently address logistics delivery issues and cooperate with Lazada to ensure timely and accurate delivery of goods to consumers. Logistics costs depend on factors such as quantity of goods, delivery range, and logistics methods.

In summary, the conditions and fee details for opening a Lazada cross-border e-commerce store are quite comprehensive. Merchants should carefully understand and prepare relevant qualifications and materials before joining. Additionally, they should select an appropriate store type and product range based on their own circumstances to better adapt to the platform's sales requirements and seize more business opportunities. In the cross-border e-commerce market, merchants also need to focus on brand building and marketing promotion, improving product quality and customer satisfaction to gain more market share and brand influence.