High ACOS on Amazon US Station, How to Effectively Control ACOS for New Products?

High ACOS on Amazon US? How to Effectively Control ACOS for New Product Promotion?

In recent years, with the rapid development of cross-border e-commerce, an increasing number of companies have chosen to sell products on the Amazon platform. However, due to intensified market competition, many sellers face high ACOS Average Cost of Sale. Under such circumstances, new product promotion has become a topic of great concern. This article will combine recent news reports to explore how to effectively control ACOS and improve sales performance.

First, let's take a look at the current situation of ACOS on Amazon US. According to relevant data, most sellers have a high ACOS, mainly due to intense market competition and high operating costs. To address this challenge, many sellers have begun seeking new promotional strategies to reduce ACOS and increase sales.

New product promotion is one of the effective means to control ACOS. Through new product promotion, sellers can attract potential buyers' attention and purchase products by leveraging Amazon's traffic and resources. To achieve better promotional results, sellers need to focus on the following aspects

1. Precise selection of products When selecting new products, sellers should pay attention to market demand, competitive conditions, and their own supply chain advantages, ensuring that the selected products have market potential.

2. Optimize listings Listings are one of the key factors affecting product exposure and conversion rates. Sellers should focus on keyword layout, image design, and description accuracy to enhance product appeal.

3. Reasonable pricing Pricing is an important part of new product promotion. Sellers should consider market trends and costs comprehensively to develop reasonable pricing strategies to attract more buyers.

4. Optimize promotional activities Sellers can use Amazon's promotional activities, such as discounts and rebates, to attract potential buyers. At the same time, sellers should monitor the effectiveness of promotional activities and adjust strategies in a timely manner.

5. Detailed management Sellers should focus on detailed management of product inventory, logistics, and after-sales services to improve product service quality and enhance buyer satisfaction.

In addition to the above strategies, sellers can also take the following approaches to effectively control ACOS

1. Optimize operational processes Sellers should focus on optimizing operational processes to improve work efficiency and accuracy while reducing operating costs. For example, by using automation tools and software, they can improve the efficiency of order processing and inventory management.

2. Make full use of Amazon resources The Amazon platform provides rich resources and traffic. Sellers should make full use of these resources to increase product exposure and conversion rates. For example, participating in Amazon's promotional activities and creating associated links.

3. Build long-term partnerships Sellers should focus on establishing long-term partnerships with suppliers to reduce procurement costs and ensure product quality. At the same time, they should establish stable cooperative relationships with logistics partners to improve logistics efficiency and service quality.

4. Pay attention to market dynamics Sellers should keep abreast of market trends and competitors' moves, adjust strategies and optimize products in a timely manner to respond to changes in market competition.

In conclusion, controlling ACOS is an important aspect of new product promotion. By precise product selection, optimizing listings, reasonable pricing, optimizing promotional activities, detailed management, optimizing operational processes, making full use of Amazon resources, building long-term partnerships, and paying attention to market dynamics, sellers can better control ACOS and improve sales performance, thereby standing out in the competitive cross-border e-commerce market.