Amazon to Remove On-Site Discount Feature in 2025 How to Set Up Off-Site Discounts?

2025 Amazon Off-Site Discount Setting Strategy New Opportunities After Function Removal

With the continuous development and improvement of the Amazon platform, off-site discount settings have gradually become one of the commonly used marketing strategies for sellers. Recently, Amazon has removed some functions, including the off-site discount setting function that sellers previously configured in the backend. In response to this change, how should sellers adapt? This article will help you understand how to reasonably set off-site discounts under the new rules to bring more traffic and sales opportunities to your store.

First, we must recognize a fact although Amazon has removed the self-service off-site discount function, it does not mean that sellers cannot engage in discount marketing. On the contrary, Amazon will provide more channels and methods for sellers to carry out discount activities, such as cooperating with third-party partners to promote through discount codes, coupons, and other forms.

I. Understanding Amazon's New Rules

1. Discount Information Will Be More Transparent Amazon will provide more detailed data reports, allowing sellers to better understand their store's discount situation and related data. This will help sellers analyze sales data more accurately and formulate more precise marketing strategies.

2. Increased Off-Site Discount Channels In addition to collaborating with third-party partners, sellers can also consider promoting through social media and marketing. This will help expand the influence of their stores and increase brand awareness.

3. Flexible Use of Other Marketing Strategies Besides discounts, sellers can try other marketing strategies such as coupons and minimum purchase discounts. By combining different sales scenarios and needs, they can offer buyers more choices and experiences.

II. Techniques for Setting Off-Site Discounts

1. Develop Reasonable Discount Strategies When setting off-site discounts, sellers need to take into account target audiences, product types, and sales cycles to develop reasonable discount strategies. At the same time, ensure that discount information is accurate and transparent to avoid unnecessary disputes and losses.

2. Flexible Use of Promotional Tools In addition to direct promotional methods like discount codes and coupons, sellers can also try using other promotional tools such as minimum purchase discounts and gifts. These can be flexibly applied according to different sales scenarios and needs.

3. Focus on Data Analysis and Feedback During the process of setting off-site discounts, sellers need to pay attention to data analysis and feedback, continuously optimizing marketing strategies based on sales data and user feedback. This helps improve marketing effectiveness and user satisfaction.

III. Future Trends

With the continuous development of social media and marketing, in the future, sellers will be able to promote through more channels. Meanwhile, the growth of cross-border e-commerce will bring more opportunities and challenges for sellers. Sellers need to keep an eye on industry dynamics and trends, constantly learning and exploring new marketing strategies and methods to enhance their store’s overall competitiveness.

In summary, in response to Amazon removing the self-service off-site discount function, sellers need to actively respond by reasonably setting off-site discounts and focusing on data analysis and feedback. At the same time, they should stay informed about industry trends, continuously learn and explore new marketing strategies and methods to adapt to the ever-changing market environment. Only in this way can sellers stand out in fierce competition, achieving better sales performance and development prospects.