Discussion on Cashback Strategy for Consolidators in Air Freight Booking During Off-Season

Internal Data of International Air Freight Agents How to Get Cashback in the Off-season?

With the recovery of the global economy, the international air freight market is gradually warming up. However, during the off-season, many air freight agents face a decline in booking volumes. To address this issue, some air freight agents have begun to try cashback policies to stimulate growth in booking volume. This article will combine recent news reports to explore how to get cashback on bookings during the off-season and provide some practical suggestions.

I. Problems Faced by Booking in the Off-season

In the off-season, due to reduced demand, many air freight agents experience a drop in booking volumes. This not only affects revenue but can also lead to inventory buildup and wasted manpower. To address these issues, air freight agents need to seek effective marketing strategies to stimulate growth in booking volumes.

II. Advantages of Cashback Policies

Cashback policies are a common marketing strategy that incentivizes customers' booking behavior by offering them certain cash rebates. During the off-season, cashback policies can effectively increase customer booking enthusiasm, boost booking volumes, and thereby raise the income of air freight agents. They can also reduce inventory buildup and waste of manpower, improving the operational efficiency of air freight agents.

III. How to Implement Cashback Policies

1. Determine the cashback ratio and conditions Air freight agents need to determine the cashback ratio and conditions based on their own circumstances and market environment. For example, they could offer a certain percentage of cashback once the booking volume reaches a specific amount.

2. Reasonably plan the cashback amount The amount of cashback directly affects the customer's booking enthusiasm. Air freight agents must consider their costs, profits, and customer needs comprehensively when planning the cashback amount.

3. Ensure transparency and fairness in policies Air freight agents must ensure transparency and fairness in cashback policies to build a good reputation and credibility. At the same time, they should be mindful to avoid illegal behaviors such as false bookings.

4. Establish an effective customer management system To implement cashback policies better, air freight agents need to establish an effective customer management system for classifying, tracking, and managing clients.

5. Fulfill commitments promptly Air freight agents must ensure that promises are fulfilled promptly after meeting the cashback conditions to enhance customer satisfaction and loyalty.

IV. Other Suggestions

1. Promote preferential policies Air freight agents can promote preferential policies through advertisements, social media, etc., to increase awareness and participation among potential customers.

2. Enhance service quality Service quality is key to attracting and retaining customers. Air freight agents need to continuously improve service quality, such as enhancing the safety and timeliness of goods, to increase customer trust and satisfaction.

3. Cooperation and alliances Air freight agents can cooperate with other logistics companies or related industries to jointly develop markets and promote preferential policies, achieving shared resources and mutual benefits.

In summary, how to get cashback on bookings during the off-season is a topic worth considering. By implementing cashback policies, promoting preferential policies, enhancing service quality, and cooperating with alliances, air freight agents can stimulate growth in booking volumes during the off-season, improve operational efficiency, and ultimately achieve sustainable development.