A Practical Guide to Wish Store Category Configuration Compliance Analysis

Wish Platform Store Classification Configuration Guide and Specification Analysis

As a leading mobile e-commerce platform globally, the Wish platform offers numerous business opportunities for merchants. Store classification is one of the fundamental configurations on the Wish platform, playing a crucial role in merchants' operations. This article will analyze the configuration guide and specifications of store classification on the Wish platform based on recent news, helping merchants better understand the platform's rules and improve their store operation efficiency.

I. Overview of Store Classification

The store classification on the Wish platform refers to the way merchants categorize their products. Reasonable classification settings can enhance product exposure, increase traffic, and make it convenient for consumers to find the desired products. The platform encourages merchants to set up store classifications based on their product features and market demands to improve transaction success rates.

II. Classification Configuration Guide

1. Classification Name Merchants should use concise, clear, and easily understandable names for categories, avoiding overly professional or ambiguous terms. At the same time, classification names should match the product attributes to avoid misleading descriptions.

2. Classification Levels Merchants should reasonably set up classification levels to ensure a clear and well-structured hierarchy. It is recommended to set up no more than five levels to help consumers quickly locate the desired products.

3. Classification Icons Merchants can set exclusive icons for each category to enhance visual effects and improve product recognition. It is suggested to use simple and easily identifiable icons, avoiding overly flashy or irrelevant patterns.

4. Associated Recommendations Merchants can use the associated recommendation feature to display related products under the same category, increasing product exposure and transaction opportunities.

III. Violation Cases and Specification Analysis

1. Violation Case Recently, a merchant was found using misleading descriptions in their store classification settings by categorizing some women's clothing as slimming wonders, implying that the product has weight loss effects. However, the actual function of the product did not match the description. This action potentially violates platform rules and may result in penalties for the store.

2. Specification Analysis Merchants must ensure that classification names and descriptions match the actual attributes of the products and avoid misleading descriptions. At the same time, merchants should operate honestly and comply with regulations, refraining from using false or misleading information to harm consumer interests.

IV. Conclusion

This article provides a detailed analysis of the configuration guide and specifications for store classification on the Wish platform, helping merchants better understand platform rules and improve store operation efficiency. Merchants should set up store classifications reasonably, ensuring that names are concise, clear, and match product attributes while paying attention to avoid violations. By following platform rules, merchants can better enjoy the business opportunities provided by the Wish platform and achieve business development.