Trend of Increase in Cross-Border E-Commerce Market Transaction Volume

In recent years, the cross-border e-commerce market has experienced explosive growth, with transaction volumes repeatedly setting new records and becoming an important part of global trade. According to relevant data, in the first half of 2025, China's cross-border e-commerce market reached trillions of yuan in scale, growing by more than 20% year-on-year. These figures not only reflect changes in consumer shopping habits but also demonstrate the accelerated digital transformation of international trade.

From an industry perspective, the prosperity of cross-border e-commerce is inseparable from technological advancements and policy support. For instance, major e-commerce platforms continue to optimize their logistics distribution systems through intelligent warehousing and big data analysis to improve operational efficiency. Meanwhile, at the national level, a series of favorable policies have been introduced, such as simplifying customs clearance procedures and reducing tariff rates, creating a favorable external environment for the development of cross-border e-commerce. These measures significantly reduce merchants' operating costs, increase the speed of goods circulation, allowing more small and medium-sized enterprises to participate in global trade.

It is worth noting that the rise of younger generations is one of the key factors driving the rapid growth of cross-border e-commerce. They tend to pursue personalized and diversified consumption experiences and have a high acceptance of online shopping. Many cross-border e-commerce platforms are beginning to focus on brand building and user experience, attracting target customer groups by developing exclusive apps and providing localized services. Social media marketing has also become an effective promotional method; sharing product information on short video platforms or social networks often quickly draws attention and facilitates transactions.

Beyond the domestic market, the expansion of international markets is equally noteworthy. With the deep implementation of the Belt and Road Initiative, an increasing number of Chinese companies are turning their eyes toward overseas markets. In particular, emerging economies such as Southeast Asia and Central and Eastern Europe, due to relatively lagging infrastructure but great potential for development, have become the preferred destinations for many cross-border e-commerce companies. The demand for high-quality consumer goods among residents in these regions is rising, while China's quality products perfectly meet this demand, forming a good match between supply and demand.

However, while enjoying the convenience brought by cross-border e-commerce, we should also pay attention to the problems and challenges it presents. First is the issue of intellectual property protection; some cross-border sellers may involve the sale of counterfeit and inferior products, which not only harms consumer rights but also affects the healthy development of the entire industry. Second is the insufficient after-sales service guarantee; due to geographical differences in cross-border transactions, disputes are often difficult to resolve effectively once they occur. Finally, there is the risk of exchange rate fluctuations; if companies fail to properly address these issues during foreign currency settlements, it could lead to profit shrinkage or even losses.

In conclusion, despite the numerous challenges facing the cross-border e-commerce market, it will continue to maintain strong growth momentum thanks to factors such as technological innovation, policy support, and strong market demand. To further consolidate competitive advantages, all parties need to work together, strengthen industry self-discipline, improve relevant laws and regulations, and ensure the healthy and orderly development of cross-border e-commerce so that more businesses and individuals can benefit from it.