In-Depth Analysis of Sellers' Opinions on Wish Platform

Analysis of Sellers' Views on the Wish Platform

In recent years, the cross-border e-commerce industry has been thriving, and as a globally renowned mobile e-commerce platform, Wish has attracted a large number of sellers' attention with its unique business model and user base. However, in actual operation, different sellers have shown obvious differences in their attitudes toward the Wish platform. This article will explore sellers' views on the Wish platform from multiple perspectives and provide detailed analysis based on recent relevant reports.

Firstly, many small and medium-sized sellers hold a positive attitude towards the Wish platform. These sellers generally believe that Wish provides them with an opportunity to enter the international market at a relatively low threshold. Compared with mainstream e-commerce platforms like Amazon, Wish's entry conditions are more relaxed, not only without high annual fees but also with a relatively simple and quick review process. For example, according to the latest report released by a cross-border trade research institution, by the first half of 2025, more than 50,000 new registered merchants had successfully launched their overseas businesses through Wish. Wish also launched several support programs, such as the New Seller Growth Program, aimed at helping newly established small merchants quickly adapt to the overseas market environment. Such thoughtful service measures undoubtedly enhance sellers' confidence.

Secondly, some large brand companies show a cautiously optimistic attitude towards the Wish platform. They recognize Wish's advantages in traffic acquisition, especially its high popularity among young consumers. According to market research data, Wish's app downloads increased by about 30% over the past year, with most new users coming from Southeast Asia and South America. This indicates that the platform still has strong market appeal worldwide. However, these enterprises also point out that Wish has certain shortcomings in logistics delivery efficiency and after-sales service quality. For instance, media reports indicate that some customers have complained about receiving damaged packaging or delayed deliveries, which has negatively impacted brand image. Balancing cost control and improving service quality has become a major challenge for these companies.

Thirdly, some traditional retailers remain cautious about the Wish platform. They worry that excessive reliance on a single channel may lead to a decline in their supply chain management capabilities. In recent years, with the increasing trend of online and offline integration, more and more traditional retailers have begun to try building multi-channel sales systems. However, in practice, they found that concentrating resources on the Wish platform may weaken the performance of other sales channels. In this regard, professional advice in the industry suggests that sellers should adopt diversified strategies, gradually expanding emerging market opportunities while ensuring core competitiveness. At the same time, strengthening internal resource integration is key to improving overall operational efficiency.

Lastly, it is worth mentioning that with technological progress and social change, the Wish platform is also constantly adjusting its positioning and development direction. To cope with increasingly fierce market competition, the company announced that it will increase investment in artificial intelligence technology over the next two years. According to official information disclosed, this measure aims to optimize user experience and improve transaction conversion rates. Industry insiders generally believe that this move is expected to push the entire industry towards a more intelligent and personalized direction.

In summary, although evaluations of the Wish platform vary, it remains one of the ideal choices for many sellers to achieve global development. Facing a situation where opportunities and challenges coexist, sellers need to carefully decide based on their own circumstances. They must seize current favorable conditions while planning future development directions to maintain an invincible position in the ever-changing international market.