Improvement Plan for Poor Performance of eBay Chinese Sellers

Solutions to Improve the Performance of Chinese Sellers on eBay

In the field of cross-border e-commerce, eBay has always been an important platform. However, in recent years, many Chinese sellers have found that their store performance is unsatisfactory, with even declining sales. This situation is not accidental but the result of multiple factors combined. In the face of this challenge, Chinese sellers need to deeply analyze the problems and take targeted measures to improve their business conditions.

First, we need to clarify what low performance means. From eBay's perspective, low performance usually refers to the seller's order defect rate ODR, buyer satisfaction, shipping speed, and other aspects failing to meet the platform's requirements. These indicators directly affect the seller's rating, which in turn relates to whether the seller can gain more traffic and exposure opportunities. For example, at an industry conference in early 2025, a senior seller mentioned that his company experienced an increase in buyer complaints due to delayed shipping, ultimately affecting the overall score. This shows that even if product quality is excellent, poor service may still put sellers in a difficult situation.

So, why do such problems arise? On one hand, increasingly fierce market competition is one of the main reasons. As more and more Chinese companies enter the cross-border e-commerce market, the variety of goods on eBay has become rich and diverse, but it has also brought about serious homogenization. Many sellers, in order to compete for limited market share, are willing to lower prices, which although attracts customers in the short term, cannot guarantee long-term profitability. On the other hand, the shortcomings in the logistics process also constrain the performance of sellers. According to the E-Commerce Report, some small and medium-sized sellers, due to lack of stable supply chain systems, often fail to ship on time during peak periods, thus causing customer dissatisfaction. Some sellers misunderstand the platform rules and improper operations or violations will cause unnecessary troubles.

In response to the above situations, we can start improving from the following aspects

First, enhance service quality. For eBay sellers, good after-sales service is crucial. When encountering return and exchange requests, they should respond quickly and handle them properly; if disputes occur, they need to actively communicate with buyers to reach a solution acceptable to both parties. At the same time, establishing a complete customer service team is essential. By training employees to master professional skills, efficiency can be effectively improved, reducing losses caused by human errors.

Second, optimize product structure. Facing competitive pressure, sellers should think about how to highlight their own characteristics. They can attract more attention by introducing differentiated designs or developing exclusive styles. Additionally, paying attention to the consumption habits of target markets is also important. For instance, in Western countries, consumers tend to prefer environmentally friendly products, so innovations in this field might yield unexpected results.

Third, strengthen logistics management. An efficient logistics network not only shortens delivery times but also reduces damage rates. It is recommended to choose reputable and widely covered partners as collaborators. Utilizing big data technology to predict demand trends and reasonably arrange inventory levels also helps avoid risks.

Fourth, familiarize yourself with platform policies. Regularly check official announcements to understand the latest developments and adjust strategies accordingly. For example, recently eBay introduced a new promotional activity mechanism, encouraging merchants to participate in limited-time discounts and other projects. Actively participating in such activities not only increases visibility but also helps accumulate loyal fan groups.

In conclusion, although the current situation poses many challenges for Chinese sellers, as long as the right direction is identified and actions are taken, it is entirely possible to reverse the situation. I hope every practitioner can adhere to their original intentions, uphold the principle of quality first, and jointly promote the healthy development of the entire industry.