Should You Run Ads After Ozon New Product Launch?

Should you run ads after launching new products on ozon?

After launching new products on e-commerce platforms, whether to invest in advertising is a question worth considering carefully. Ozon, one of the largest e-commerce platforms in Russia, has attracted numerous merchants' attention in recent years thanks to its rapidly developing business model. For merchants, how to make their products stand out through effective marketing strategies becomes crucial to attract consumers. After listing new products on the Ozon platform, it is particularly important to plan advertising investment reasonably.

Firstly, from a market perspective, the Ozon platform has a large user base and a wide range of product categories. This means that the competitive environment for new products is very intense, and relying solely on natural traffic may not be enough to gain sufficient exposure. In this case, appropriate advertising promotion can help merchants quickly increase the product's visibility and guide potential customers to click and browse the detail page. For example, recent data shows that during a major promotional event, brand merchants who participated in the Ozon advertising program generally achieved significant sales growth. This indicates that by accurately targeting the target audience and formulating corresponding publicity plans, it is indeed possible to effectively enhance the product's market performance.

Secondly, careful consideration is also needed when choosing advertising formats. Ozon provides various advertising tools and service options, including but not limited to search ads, display ads, and affiliate marketing. Each method has its unique advantages and applicable scenarios. For instance, if the goal is to optimize specific keywords, search ads can be selected; while if increasing brand awareness is desired, display ads can be tried. With the growing influence of social media, conducting joint promotion activities combined with online social platforms is also a direction worth exploring. In fact, according to media reports, many successful cases are precisely due to the application of such cross-channel integrated marketing strategies.

However, before deciding whether to launch an advertising campaign, merchants also need to comprehensively evaluate their own resource situation and expected returns. On one hand, although advertising can bring immediate feedback, it also means bearing certain cost expenditures. Especially in the initial stage, rashly increasing investment without sufficient data support may lead to fund waste or even losses. On the other hand, even companies with certain foundations need to continuously monitor effectiveness indicators such as click-through rates and conversion rates during execution to adjust strategies in time. As industry professionals pointed out, successful advertising is not something achieved overnight, but rather a process of continuous experimentation and iteration.

In summary, whether Ozon merchants should run ads after launching new products depends on multiple factors, including market competition, product characteristics, and the company's development stage. Moderately utilizing Ozon's diverse advertising service tools and combining scientific data analysis methods will help enterprises occupy advantageous positions in complex and ever-changing e-commerce environments. At the same time, we look forward to Ozon further improving its related service functions in the future, creating more convenient and efficient marketing channels for more small and medium-sized enterprises.