TikTok Store Rating Standards Unveiled A Detailed Explanation of TikTok Store Reputation Score

What Are the Evaluation Standards for TikTok Stores?

In recent years, with the continuous development of Douyin TikTok's Chinese version, more and more people have begun to pay attention to the reputation scores of Douyin stores. On Douyin, in addition to having a dedicated reputation evaluation system, TikTok also has corresponding evaluation criteria. So, what exactly are the evaluation standards for TikTok stores? How is the reputation score of Douyin stores calculated?

I. TikTok Store Evaluation Standards

1. Product Quality TikTok has very strict requirements for the quality of store products, demanding that sellers provide reliable and stable-quality goods that meet user needs. If the product quality provided by the seller does not meet the standards, they may face penalties or removal from the platform.

2. Logistics Efficiency TikTok also has very strict requirements for logistics efficiency. If the seller's shipping time exceeds the agreed period or if there are delays or damages during transportation, it will affect the store’s score. Sellers should ensure timely and reliable logistics services so that products can be delivered on time.

3. Service Quality The quality of service provided by TikTok stores is also an important part of the evaluation criteria. Sellers should offer excellent pre-sales and after-sales services to ensure customers receive satisfactory answers and solutions. Poor service quality may negatively impact the store’s score.

4. Interactivity TikTok also considers the seller's level of interactivity. If sellers actively participate in community activities, interact with users, and share useful information and skills, these actions will be viewed positively by the platform and help improve the store's score.

II. Reputation Score of Douyin Stores

The reputation score of Douyin stores is a comprehensive assessment based on factors such as product quality, service quality, and interactivity. A higher score indicates better store performance and greater user trust and positive reviews.

1. Product Quality Similar to TikTok stores, the reputation score of Douyin stores places great emphasis on product quality. Products must meet platform regulations and standards while ensuring consistent and reliable quality.

2. Service Quality The quality of service provided by sellers directly impacts the reputation score of Douyin stores. Stores should offer high-quality pre-sales and after-sales services to ensure users receive satisfactory answers and solutions. Additionally, sellers must ensure timely and reliable logistics services to minimize user wait times and dissatisfaction.

3. Seller Interactivity Active participation in community activities, interaction with users, and sharing valuable information and skills are considered positive behaviors that can enhance the store's reputation score. Sellers should also focus on honest business practices, avoiding false or misleading information to maintain good reputation and credibility.

III. Factors Influencing Scores and Reputation

Besides the above factors, there are other elements that can influence the evaluation and reputation of TikTok stores. For example

1. User Reviews User feedback is one of the key factors affecting store ratings and reputation. Positive reviews from users will increase the store's score and reputation, while negative feedback will lead to a decrease.

2. Social Media Influence The influence of the seller's social media accounts also affects the store's rating and reputation. Actively posting interesting and valuable content to attract more attention and engagement will improve the store's score and reputation.

In summary, the evaluation standards for TikTok stores mainly involve product quality, logistics efficiency, service quality, and interactivity. The reputation score of Douyin stores is based on a comprehensive assessment of multiple factors including product quality, service quality, and seller interactivity. To improve store ratings and reputation, sellers need to focus on product quality, service quality, and active participation in community activities to gain more user trust and support.