How Long Should You Wait to Give Up on Amazon New Product Promotion? How Many Days for Amazon New Product Launch to Get Orders?

How Long Should You Wait Before Abandoning an Amazon New Product? How Many Days Does It Usually Take for a New Product to Make Sales on Amazon?

On the Amazon platform, promoting new products is a critical stage. For sellers, whether a new product can quickly make sales directly affects their sales performance and profit margins. However, during the promotion process of new products, there are often many challenges, one of which is that new products may not sell for a long time. So, how long should you wait before giving up on a new product that hasn't sold? This article will provide some reference opinions based on recent news reports.

First, we need to understand the mechanism of promoting new products on the Amazon platform. On Amazon, new product promotions usually go through a ramp-up phase. This phase typically lasts one to two weeks, during which the platform provides certain traffic support based on the performance of the new product. After this period, the new product needs to attract users to place orders through other factors such as product descriptions, images, keywords, price, and sales volume. There could be many reasons why a new product doesn’t sell, and each case needs to be analyzed individually.

Next, let's look at the common reasons why new products don’t sell and how to address them. First, it might be due to unattractive product descriptions or images. In this case, we need to re-optimize the product descriptions and images to make them more appealing. Second, it could be because of improper keyword selection, leading to insufficient search traffic. Here, we need to choose suitable keywords based on market demand and competitive situations. Finally, it might be because the price is too high or the sales volume is too low, causing users to abandon purchasing. In this situation, we need to reassess the product pricing and sales strategy.

So, how long should you wait before giving up on a new product that hasn’t sold? The answer varies depending on the product, market, and other factors, and there is no fixed standard. Generally speaking, if a new product still hasn’t received any orders within a week after the ramp-up phase, or if it still doesn’t sell after other optimization measures have been taken, then it might be worth considering abandoning the product. However, if the new product has potential market demand and competitive advantages, the seller can consider continuing to optimize and increasing promotional efforts to increase the chances of making sales.

In addition, we can draw some inspiration from recent news. Recent news mentions that some sellers successfully brought new products to the market and received orders by increasing promotional efforts and optimizing sales strategies. This shows that on the Amazon platform, as long as the product has market demand and competitive advantages, through reasonable promotion and sales strategies, making sales for new products is not difficult.

In summary, whether to give up on a new product that hasn’t sold requires judgment based on specific circumstances. On the Amazon platform, new product promotion needs to go through a ramp-up phase and other optimization measures. If a new product still doesn’t sell after these stages, it might be worth considering abandoning the product. However, if the new product has potential market demand and competitive advantages, increasing promotional efforts and optimizing sales strategies can increase the chances of making sales. At the same time, we need to understand and address common reasons why new products don’t sell, such as unattractive product descriptions and images, inappropriate keyword selection, high prices, or low sales volume. Through reasonable promotion and sales strategies, as well as continuous optimization measures, we can hope to successfully bring new products to the market and receive orders.