How to Re-list Products on Ozon After Being Removed

Ozon is a well-known e-commerce platform in Russia, similar to Taobao or JD in China. During the use of the Ozon platform, there may be instances where products are removed from shelves. This situation can be caused by various reasons, such as violations of platform rules, incomplete product information, or insufficient inventory. Then, when a product on Ozon needs to be relisted, how should it be done? This article will discuss this issue from several aspects and provide references for merchants based on some news and practical experience.

Firstly, understanding why a product was delisted is the first step in relisting it. Merchants can find out the specific reason for the delisting through checking notifications or emails in the Ozon backend. For instance, an item might have been delisted due to incorrect pricing, images not meeting requirements, or misleading descriptions. Taking a recent piece of news as an example, media reported that some merchants uploaded low-quality product images, which affected consumer purchasing experiences, leading Ozon to decide to delist these items. This indicates that if a product is delisted for similar reasons, the merchant needs to correct these issues first.

Secondly, after confirming the problem, merchants should immediately start modifying the product information. For pricing errors, merchants should promptly adjust the price; if it's about image issues, they need to replace high-quality images. It is worth noting that Ozon has strict requirements for product images, including size, resolution, background color, etc. When uploading new images, merchants must ensure they meet the platform standards. The product description is also very important, as it can attract consumers and improve conversion rates. If the product description is too brief or contains false advertising, it may also lead to the product being delisted. Merchants should ensure the re-edited product descriptions are truthful, detailed, and attractive when editing them again.

Thirdly, maintaining good communication with the Ozon customer service is one of the key steps. If merchants encounter difficulties solving problems on their own, they can proactively contact the Ozon customer service team for help. Obtaining guidance through official channels not only speeds up the problem-solving process but also helps avoid unnecessary misunderstandings. According to a recent industry news report, many successful sellers emphasized the importance of maintaining a good relationship with the platform. They stated that regular communication with the Ozon customer service allows them to stay informed about the latest policy changes and obtain practical operational suggestions.

Finally, to prevent similar situations from happening in the future, merchants should establish a comprehensive internal review mechanism. This means carefully checking all relevant information for accuracy before releasing new products each time. At the same time, inviting colleagues or friends to help review can help discover potential problems from a third-party perspective. The benefit of doing so is to reduce the probability of errors occurring at the source, thus saving time and effort for subsequent rectifications.

In summary, for products on Ozon to be relisted, merchants need to first clarify the reason for delisting and then take corresponding measures to address the specific issues. Throughout the process, strengthening interaction with the platform and continuously improving their own management processes are both necessary steps. It is hoped that the above methods can help merchants successfully restore normal sales status for their products.