Lazada Cross-Border Store Opening, Shipping Policies Store Registration Guide

What Are the Regulations for Selling Overseas on Lazada? How to Register a Cross-Border E-commerce Store on Lazada?

With the rapid development of e-commerce, an increasing number of merchants are beginning to focus on cross-border e-commerce business. As one of the leading e-commerce platforms in Southeast Asia, Lazada has attracted the attention of many Chinese sellers. However, for merchants who are new to the Lazada platform, understanding relevant regulations and processes is crucial. This article will detail the regulations for selling overseas on Lazada and explain how to register a Lazada cross-border e-commerce store.

Firstly, regarding the regulations for selling overseas on Lazada, they mainly involve the following aspects

Logistics and Warehousing Requirements

Lazada has strict requirements for logistics distribution, especially for cross-border sellers. Typically, sellers need to store their products in Lazada's overseas warehouse or use third-party logistics service providers recognized by Lazada for shipping. This model can effectively improve delivery efficiency and reduce buyer wait times. For example, according to a news report in 2025, Lazada launched the LGSLazada Global Shipping service to help international sellers handle cross-border logistics issues more conveniently. This service provides full tracking from domestic warehouses to destination countries, ensuring that goods arrive safely at consumers' hands.

To ensure product quality and compliance, Lazada also sets specific standards for product packaging. All products exported to Lazada markets must comply with local laws and regulations as well as the platform's own quality control policies. This means that sellers need to prepare thoroughly in advance, including but not limited to understanding banned categories and label norms in target markets.

Taxation and Payment Settlement

Cross-border trade often involves complex tax issues. To simplify this process, Lazada adopts a unified settlement method. That is, Lazada deducts and pays relevant taxes on behalf of the seller, then transfers the remaining amount to the seller. However, this does not mean that sellers can completely ignore tax planning work. In fact, before joining, sellers should consult professionals to clarify the tax differences between their home country and the target market, avoiding unnecessary economic losses due to negligence.

Brand Protection Measures

In recent years, with the worsening problem of counterfeit goods, e-commerce platforms have strengthened their efforts to crack down on intellectual property infringement. Lazada is no exception. To maintain a fair competitive environment, Lazada has established a sound reporting mechanism and regularly carries out special clean-up actions. Merchants intending to join Lazada must ensure that their brands have no controversial points and properly keep trademark registration certificates and other relevant documents, so as to submit them to the platform for review when necessary.

Next, let's look at how to register a Lazada cross-border e-commerce store

Step 1 Register an Account

Visit the Lazada official website and click the Join Us button, then fill in basic information such as name and email address according to the prompts. After completing the initial registration, the system will send a verification email to your email address. Please check it promptly and activate your account according to the instructions.

Step 2 Complete Information

After logging in successfully, enter the personal center page and sequentially complete information such as store name, contact details, and bank account. It is worth noting that when filling these out, please ensure authenticity and accuracy; otherwise, it may affect subsequent transactions.

Step 3 Choose Business Categories

Lazada offers multiple categories to choose from, covering fields such as electronics, home goods, clothing, shoes, and hats. You can select suitable categories based on your actual situation and upload corresponding qualification documents to apply for permission.

Step 4 Submit for Review

The final step is to wait for Lazada's official team to review. Generally, the entire approval cycle takes about 7-15 working days. During this period, please be patient and always pay attention to updates in internal messages.

In summary, whether you want to open a Lazada store or plan for future development, a deep understanding of rules and systems is essential. Only by knowing both yourself and your opponent can you succeed in this new retail era full of opportunities and challenges. I hope the above introduction can help everyone better grasp opportunities and achieve breakthroughs and development in their careers!