Wish Sellers No Way to Appeal for Infringement Products? How to Solve It Without an Entry?

No Way to Appeal for Wish Infringement? How to Break the Impasse Without an Entry?

In recent years, cross-border e-commerce platforms have emerged like mushrooms after rain, among which Wish, a globally renowned e-commerce platform, has attracted a large number of consumers with its low prices and fast logistics services. However, as its business scale expands, Wish has gradually exposed some problems, especially in intellectual property protection. Recently, merchants have reported that they encountered infringement complaints on the Wish platform but found that the platform did not provide clear appeal channels or processes, making it impossible for them to timely safeguard their rights.

According to relevant reports, infringement disputes on the Wish platform occur frequently. Many brand owners and original designers stated that their works were often copied and uploaded for sale on Wish without authorization, seriously infringing on their legitimate rights and interests. More worryingly, when these merchants attempted to appeal through the platform, they found it difficult to find an effective channel. This phenomenon not only left affected merchants feeling helpless but also posed a threat to the healthy development of the entire e-commerce industry.

In response to this situation, professionals pointed out that Wish needs to further improve its intellectual property protection mechanism. First, the platform should establish clearer and more convenient appeal channels to ensure that merchants can quickly submit evidence and initiate appeals. Second, the platform should strengthen its review efforts for registered merchants, using technical means to screen potentially infringing goods and promptly remove non-compliant products. It should also establish a transparent and fair handling mechanism to ensure that every infringement case is properly resolved.

In fact, Wish is not the only cross-border e-commerce platform facing such challenges. International renowned platforms like Amazon and eBay have also drawn widespread attention due to similar issues. For example, Amazon launched Project Zero in 2025 to help brand owners proactively delete counterfeit goods and provide real-time protection functions. eBay introduced artificial intelligence technology to enhance the identification efficiency of suspicious goods. These measures provide valuable experience for other platforms.

For merchants suffering from infringement troubles, in addition to relying on the improvement of the platform itself, they can also adopt some positive countermeasures. For instance, they can use legal means to protect their rights and file lawsuits with the court if necessary; at the same time, they can strengthen cooperation with industry associations to jointly promote the formulation and improvement of industry standards. Merchants should also pay attention to retaining complete transaction records and evidence chains to provide strong support for their claims when needed.

In conclusion, the infringement problem faced by the Wish platform urgently needs to be addressed. Only through the efforts of the platform itself and the joint efforts of all sectors of society can infringement behaviors be effectively curbed, creating a fair and healthy e-commerce environment. I hope that Wish will listen to the voices of merchants in the future and continuously improve its service system to create greater value for all participants.