Product Image Requirements Design Tips for Amazon Storefronts

What Are the Requirements for Product Images on Amazon Stores? How to Design Them?

In today's e-commerce era, Amazon, one of the largest online retail platforms in the world, has very strict requirements for product displays. The quality of product images directly affects consumers' purchasing decisions and the overall performance of the store. Therefore, understanding and following Amazon's image requirements is particularly important.

According to Amazon's regulations, the product images uploaded by sellers must meet a series of standards. First, the main image needs to occupy more than 85% of the entire image area, and the background must be pure white with an RGB value of 255,255,255. The resolution of the image should be at least 1000 pixels × 1000 pixels to ensure that consumers can clearly see the product details when zooming in. It is worth noting that Amazon also encourages sellers to provide more perspective images, such as product photos taken from different angles, which helps buyers gain a more comprehensive understanding of product features.

In addition to technical requirements, the design of images also needs to comply with certain aesthetic principles. Simplicity and clarity are the basic principles, avoiding too much text or complex background decorations to avoid distracting consumers. At the same time, highlighting the core selling points of the product is key. For example, if it is an intelligent watch, you can focus on showcasing its unique functional interface or wearing effect in the image; for clothing categories, you can intuitively display the style and style of the clothes through model wearing.

To help sellers better understand these rules, Amazon provides detailed guidelines and support resources. For example, Amazon's Brand Registry program allows registered brands to enjoy additional rights, including customized search result pages and exclusive promotion opportunities. This initiative not only enhances brand awareness but also brings higher-quality shopping experiences to consumers.

In recent years, with the rapid development of the cross-border e-commerce industry, more and more Chinese companies have begun to turn their attention to international e-commerce platforms like Amazon. According to relevant data, in the first half of 2025, the sales of Chinese sellers on Amazon increased by about 20% year-on-year, showing strong growth momentum. However, in fierce market competition, how to attract potential customers through high-quality images has become a question that every seller needs to consider.

Take a Chinese brand specializing in outdoor sports equipment as an example. By carefully designing product images, they successfully attracted the attention of many overseas consumers. This company uses high-definition top-down shots in the main images of each product, allowing customers to clearly see every detail of the product. They will also adjust the images according to seasonal changes, such as adding snow scenes in winter and focusing on sunny beach scenes in summer to enhance visual impact.

In summary, Amazon store product image requirements include both rigid technical specifications and soft creative guidance. For sellers who hope to succeed on the Amazon platform, they not only need to strictly adhere to all platform regulations but also fully utilize their imagination to create works that are both attractive and accurately convey product information. Only in this way can they stand out in this environment full of opportunities and challenges.