How to Buy Ads for a New Store on AliExpress? Do Ads Work for a New Store?

How to Buy Ads on AliExpress for New Stores? Is It Useful for New Stores to Buy Ads?

In the field of cross-border e-commerce, AliExpress, as one of the globally renowned e-commerce platforms, has attracted the attention of numerous merchants. For newly established stores on AliExpress, how to effectively utilize the platform's advertising functions to enhance product exposure and sales is a crucial issue. So, how should new stores on AliExpress purchase ads? Is buying ads really effective?

Firstly, AliExpress provides various types of advertising tools for merchants, including Express Train Direct, Affiliate Marketing, Display Ads, etc. These advertising tools have their own characteristics and are suitable for merchants at different stages and with different needs. For new stores, it is recommended to start with the basic Express Train.

Express Train is a promotion method on AliExpress that charges based on clicks CPC, Cost Per Click. It allows merchants to display their products to a wider potential buyer group. By setting keyword bids, merchants can rank their products higher, thus increasing the probability of being clicked. For example, during an AliExpress promotional event in 2025, a newly opened store successfully increased the click-through rate of its main product by nearly three times and improved conversion rates through optimized keywords and bidding strategies. This case indicates that reasonable use of Express Train can help new stores quickly build user bases.

However, purchasing ads is not a panacea; its effectiveness depends on multiple factors. On one hand, new stores need to ensure that the selected ad positions match their target customer groups closely; on the other hand, the store itself must have certain basic conditions, such as high-quality product images, detailed product descriptions, and good after-sales service. If only relying on ads while neglecting product quality and service experience, even if a large amount of traffic is obtained, it may be difficult to convert into actual sales.

It is worth noting that with the intensification of market competition, solely relying on low-price competition has become increasingly difficult to attract consumers. When planning advertising budgets, new stores should comprehensively consider their positioning and market trends to formulate scientifically reasonable ad placement plans. For instance, customized promotional activities can be launched for holidays or specific festivals, combined with precise ad placements, which can save costs while achieving optimal results.

In addition to the traditional advertising formats mentioned above, emerging marketing methods have become one of the important means for many brands to expand overseas markets in recent years. By releasing high-quality content such as videos, not only can brand image be enhanced, but related product sales can also be indirectly driven. For example, a sports brand once shared a series of articles about healthy lifestyles on its official blog and recommended several sets of equipment suitable for daily exercise. As a result, the sales of this series of products increased by about 50% compared to before. Therefore, the combination of marketing and traditional advertising is worth emulating for new stores.

In conclusion, for new stores on AliExpress to achieve rapid development through advertising, they must understand both themselves and their competitors. They need to know the platform rules as well as market demands. At the same time, they should constantly learn new marketing techniques and flexibly adjust strategies to adapt to the ever-changing competitive environment. Only then can they stand out in fierce commercial competition and win the favor of consumers.