How to Set Bid for Amazon Automatic Ads? Can I Adjust It Every Day?

How Much Should You Set for Amazon Automatic Advertising Bids? Can You Adjust Them Daily?

When running ads on Amazon, how to reasonably set bids is a question every seller must face. For new sellers, automatic ads are a great starting point as they help merchants discover keywords and optimize ad performance. However, the bid setting for automatic ads is not a fixed number but needs to be flexibly adjusted based on product characteristics, market competition, and budget.

First, we need to understand the basic working principle of Amazon's automatic ads. Automatic ads are generated by Amazon's system based on product detail page information and potential buyers' interests, displaying your products to users who may be interested. Since these ads are controlled by platform algorithms, the bid setting directly affects whether your ad will appear in search results and its ranking position. Generally, the higher the bid, the greater the chance of ad exposure, but it will also increase costs. Reasonable bid settings are crucial.

So, what kind of bid should you set? This depends on multiple factors. For example, if your product is highly competitive, such as some popular electronic products or daily consumer goods, you may need to set a higher initial bid to ensure sufficient exposure. Conversely, for certain niche market products, you can try a lower bidding strategy. Seasonal demand changes also need to be considered. For instance, during Christmas, related products may attract more traffic, making it necessary to appropriately increase bids.

It is worth noting that Amazon allows sellers to modify bids daily. This means you can quickly respond based on data feedback from the previous day. If you find that a keyword brings high conversion rates but higher spending, you can consider lowering the bid for that keyword; conversely, if a keyword performs poorly, you can choose to pause or reduce investment. This flexibility enables sellers to more precisely manage their ad spend and avoid unnecessary waste.

Does this mean you have to adjust bids every day? The answer is no. While frequent bid adjustments can bring short-term benefits, they may also lead to account instability and even affect long-term planning. It is recommended to review overall ad performance at least once a week and combine data analysis to plan the next week's bidding strategy. This approach maintains the effectiveness of ad activities while effectively controlling costs.

News reports have also mentioned similar views. Recently, a well-known cross-border e-commerce professional was interviewed and stated Amazon advertising is not something achieved overnight; it requires time and patience to test and optimize. He emphasized the importance of continuous monitoring and reminded sellers not to overly rely on short-term fluctuations and frequently change strategies.

In conclusion, there is no fixed standard answer for setting bids in Amazon automatic ads; instead, it requires constant adjustment based on actual circumstances. Reasonable bid settings can help maximize return on investment ROI, while daily bid adjustments provide convenience for dealing with emergencies. I hope the above helps those who are striving to improve their Amazon store performance!