Does Temu Require a Deposit? Primarily Targeting Which Countries?

Does Temu Require a Deposit? Which Countries Does It Focus On?

In recent years, the rise of cross-border e-commerce platforms has provided more choices for consumers and merchants alike. As an overseas e-commerce platform under Pinduoduo, Temu has quickly gained prominence globally with its highly competitive pricing strategy. However, for merchants who are considering joining or using the platform, understanding the relevant rules is crucial. This article will explore two core questions whether Temu requires a deposit and which countries it primarily targets, while analyzing the latest market trends.

Firstly, regarding whether Temu requires a deposit, the answer is yes. According to publicly available information, Temu requires merchants to pay a certain amount as a deposit. This measure is essential to ensure the order of platform transactions and protect consumer rights. The specific amount varies depending on the category of goods and the scale of sales. For example, for high-value categories such as electronics, the platform may set higher deposit thresholds; for ordinary consumer goods, the amount is relatively lower. If a merchant violates regulations during operation, such as false advertising or inadequate after-sales service, the platform has the right to deduct part or all of the deposit as punishment. Before deciding to join, merchants should carefully assess their operational capabilities and fully understand the relevant policy terms to avoid unnecessary economic losses due to negligence.

Secondly, concerning which countries Temu primarily focuses on, from the current information, the platform has already covered multiple countries and regions. Among them, the North American market is undoubtedly one of its key layouts. According to related media reports, since its official launch in September 2025, Temu's performance in the U.S. market has been particularly impressive, quickly attracting the attention and purchases of a large number of users. This is due to its precise product positioning, focusing on low-priced quality goods, which caters to the needs of local middleand low-income groups. At the same time, through aggressive promotional activities like Black Friday and Cyber Monday, it further consolidated its market share. Besides the United States, Canada is also one of Temu's major focuses. Data shows that in these two countries, Temu has successfully established a relatively complete logistics distribution system and cooperated with several international courier companies to ensure that goods can be delivered quickly and accurately to consumers' hands.

Of course, apart from the North American region, Temu is actively expanding other promising overseas markets. For instance, the European market, although starting slightly later, has achieved notable results thanks to its unique business model. In economically developed countries with high online shopping penetration rates such as the UK, Germany, and France, Temu gradually wins consumer recognition by optimizing localized services including language support and payment method adaptation. Southeast Asia and the Middle East are also seen as key directions for future development. These regions have vast populations and rapidly growing e-commerce demands, providing Temu with broad development space.

In summary, whether for merchants wanting to join or ordinary users, understanding the basic rules of Temu is crucial. On one hand, merchants need to clarify the deposit system and its potential impact; on the other hand, consumers can also use this opportunity to better understand the advantages of this emerging platform. Looking ahead, with the continuous acceleration of globalization and the continuous progress of Internet technology, cross-border e-commerce brands like Temu will undoubtedly face more opportunities and challenges. How to stand out in fierce market competition is a major issue facing all participants. It is hoped that this article can provide valuable reference information for readers!