How to Successfully Register a Trademark in the U.S. for a Singapore Company? A Practical Guide

How Can Singapore Companies Successfully Complete U.S. Trademark Registration? A Comprehensive Guide

In recent years, as global trade dynamics shift and the Asia-Pacific region experiences rapid economic growth, more and more Singaporean businesses are setting their sights on overseas markets - especially the United States, one of the world’s largest and most consumer-driven markets. In expanding into the U.S. market, trademark registration has become a crucial step for brand protection and market entry.

According to data released by Enterprise Singapore in 2025, the number of trademark applications filed by Singaporean companies overseas has grown by an average of over 18% annually in the past three years, with the U.S. being one of the most popular destinations. This trend aligns with statistics from the United States Patent and Trademark Office USPTO, which also show a significant increase in trademark applications from Singaporean companies among Asian countries.

While the U.S. market offers great opportunities, the trademark registration process differs significantly from Singapore’s system, particularly in terms of legal framework, application procedures, and use requirements. This article provides a practical guide for Singaporean companies looking to register trademarks in the U.S., based on recent developments and real-world insights.

1. Understand the U.S. Trademark System

The U.S. operates under a first-to-use principle, meaning trademark rights are granted to the party that first used the mark in commercial activity, rather than the one that first filed for registration. This is different from Singapore and other jurisdictions that follow a first-to-file system.

When registering a trademark in the U.S., companies must either provide proof of actual use or commit to using the mark within a specific timeframe after filing. There are two main types of applications

Use-Based Application For companies that have already used the trademark in the U.S.

Intent-to-Use ITU Application For companies that haven’t yet used the mark but plan to do so.

2. Conduct a Thorough Trademark Search Avoid Infringement and Reduce Risk

Before submitting an application, it’s essential to conduct a comprehensive trademark search. The USPTO offers a free online database where you can check for existing or similar registered trademarks.

In June 2025, a Singaporean startup failed to conduct a proper search and ended up with a brand name nearly identical to a U.S. local brand. The result? Their application was rejected and they faced legal action, leading to significant losses.

This case highlights that a trademark search is more than just a procedural step - it’s a critical way to avoid legal risks. In addition to text-based searches, companies should also consider visual elements, phonetic similarities, and overall brand appearance. Hiring a qualified attorney or agent to perform an in-depth search is highly recommended.

3. Choose the Right Trademark Class and Accurately Describe Goods/Services

The U.S. follows the Nice Classification system, which divides goods and services into 45 classes. Companies must select the appropriate classes based on their business scope and clearly describe the specific goods or services involved.

Unlike some other countries, the U.S. requires precise and specific descriptions. For example, simply stating clothing may be too vague - it should be detailed as T-shirts, sneakers, or hats. In 2025, the USPTO rejected several applications from Asian companies due to unclear or overly broad descriptions.

To avoid rejection, it’s a good idea to review similar registered trademarks and ensure your description meets USPTO standards.

4. Submit the Application and Monitor the Examination Process

After filing, the USPTO will assign an Examining Attorney to review the application. This typically takes 3-6 months.

The examination includes checking whether the mark is distinctive, whether it could be confused with existing trademarks, and whether it violates public policy. If the application is rejected, companies can respond with arguments or amend the application within a set timeframe.

If approved, the trademark will be published in the Official Gazette, entering a 30-day opposition period. During this time, any third party can file an objection. If no objections are raised or if they are resolved, the trademark will be officially registered.

5. Maintain and Renew the Trademark Protect Brand Value Long-Term

Trademark registration is not a one-time effort. In the U.S., trademark owners must

File a Declaration of Use between the 5th and 6th year after registration.

Renew the trademark between the 9th and 10th year, and every 10 years thereafter.

Companies should also actively monitor the market for potential infringement. In 2025, a Singaporean tech company lost its U.S. trademark because it failed to submit the required use declaration on time - a costly reminder that ongoing trademark management is just as important as registration itself.

6. Seek Professional Help Increase Chances of Success

Although the USPTO provides an online application system, the process can still be complex for Singaporean companies unfamiliar with U.S. law. Hiring a trademark attorney or experienced agent can greatly improve the chances of success.

A professional can help with accurate application filing, avoid common mistakes, and assist in responding to office actions or handling oppositions. When facing legal disputes, having an experienced lawyer is invaluable.

7. Develop a Brand Strategy Aligned with U.S. Market Trends

Beyond legal compliance, companies should also craft a brand strategy that resonates with American consumers. U.S. consumers tend to value brand stories, social responsibility, and sustainability.

For example, in 2025, a Singaporean eco-friendly brand successfully registered its trademark in the U.S. and quickly gained consumer trust by emphasizing sustainability and environmental values. This shows that trademark registration is only the first step - effective brand building is essential for long-term success.

Conclusion

Successfully registering a trademark in the U.S. is a key step for Singaporean companies aiming to protect their brand and compete globally. While the process is complex and requires careful planning, with the right approach - including thorough research, accurate classification, timely filings, and professional support - companies can establish a strong presence in the U.S. market.

Trademark registration is not just a legal requirement - it’s a strategic move in a company’s global expansion plan.