Guide to Registering a U.S. Trademark for Singapore Businesses Costs, Process Tips

Guide to U.S. Trademark Registration for Singapore Companies Costs, Process, and Tips

In the context of global economic integration, brand identity has become one of the most critical assets for businesses. For Singaporean companies looking to expand into the U.S. market, registering a U.S. trademark is not only an essential step in protecting brand rights but also a key component of their internationalization strategy. This article provides a comprehensive overview of the costs, procedures, and practical tips for Singapore companies registering trademarks in the United States, helping businesses complete their trademark strategy efficiently and in compliance with local regulations.

1. Why Should Singapore Companies Register a U.S. Trademark?

As one of the world’s largest consumer markets, the U.S. offers a robust intellectual property protection system. With the rapid growth of cross-border e-commerce in recent years, more and more Singaporean businesses have entered the U.S. market via platforms such as Amazon and eBay. According to the latest data from the United States Patent and Trademark Office USPTO, trademark application numbers in the U.S. continue to rise in 2025, with a significant increase coming from Asian countries-Singaporean companies being a major contributor.

Registering a U.S. trademark helps prevent brand counterfeiting and unauthorized use while strengthening a company’s market competitiveness. Additionally, owning a registered trademark in the U.S. can facilitate local business establishment, loan applications, and brand licensing partnerships.

2. Basic Trademark Registration Process for Singapore Companies

Although the U.S. and Singapore operate under different legal systems, the U.S. trademark registration process is fully accessible to foreign applicants. Below are the key steps

1. Trademark Search

Before submitting an application, it is essential to conduct a trademark search to ensure the proposed mark is not already registered or used in the U.S. A preliminary search can be done via the USPTO’s Trademark Electronic Search System TESS, or a deeper search can be performed by a qualified attorney to reduce the risk of rejection.

2. Determine Trademark Class and Filing Basis

The U.S. follows the Nice Classification system, which divides goods and services into 45 classes. Singapore companies must choose the appropriate class based on their business scope. Common filing bases include

Use in Commerce The trademark is already being used in the U.S.

Intent to Use ITU The trademark has not yet been used, but the applicant intends to use it in the future.

Priority Claim Based on a prior Singaporean application or registration.

3. Submit Trademark Application

Applications can be filed online through the USPTO’s Trademark Electronic Application System TEAS. Required documents include

Trademark design black and white or color

Description of goods/services

Applicant details English name and address of the Singapore company

Filing basis explanation

Specimen of use if filing under Use in Commerce

4. Examination and Publication

USPTO examiners will conduct both formal and substantive reviews. If no issues are found, the trademark will be published in the Official Gazette for a 30-day opposition period. During this time, third parties may file oppositions. If no oppositions are received or if they are resolved in favor of the applicant, the trademark registration certificate will be issued.

5. Registration and Maintenance

A U.S. trademark registration is valid for 10 years. A Declaration of Use must be filed between the 5th and 6th year, and the registration must be renewed before expiration.

3. Cost Structure and Budgeting Advice

Trademark registration costs in the U.S. are relatively transparent, consisting mainly of government fees and legal service fees. The following are approximate costs for 2025

Item Cost USD Notes

-

Per-class filing fee TEAS Plus $250-$350 Must select goods/services from USPTO preset list

Per-class filing fee TEAS Regular $300-$400 Allows customized descriptions

Opposition handling $1,000-$5,000+ Additional cost if third-party opposition occurs

Legal fees $300-$1,000 Varies based on complexity and law firm

While Singapore companies can save on legal fees by applying independently, it is advisable to seek professional help for key steps such as trademark search and handling oppositions to improve success rates.

4. Practical Tips and Key Considerations

1. Plan Trademark Strategy in Advance

It is recommended that companies begin the trademark registration process 6-12 months before entering the U.S. market, as the average processing time is 8-12 months. Early planning avoids delays in marketing initiatives.

2. Choose Appropriate Trademark Classes

Avoid over-applying for classes to save costs. Note that the U.S. has strict requirements regarding use-accurate and valid evidence must be submitted if filing under the Use in Commerce basis.

3. Hire a U.S.-Based Attorney

Although Singapore companies can apply independently, U.S. trademark law is complex, especially in handling oppositions and office actions. Hiring a U.S. attorney familiar with USPTO procedures can significantly improve efficiency and success rates.

4. Utilize the Madrid System for International Registration

If a company plans to register trademarks in multiple countries, the Madrid System allows for a single international application designating the U.S., simplifying the process and reducing costs.

5. Monitor and Maintain Trademark Rights

After registration, companies should actively monitor the market to detect and prevent infringement. Timely filing of maintenance documents and renewals is crucial to avoid cancellation of the trademark.

5. Conclusion

In today’s fiercely competitive global branding environment, trademarks have become one of the most valuable intangible assets for businesses. For Singaporean companies, registering a U.S. trademark is not just a one-time expense but a long-term investment in brand strategy. Through strategic planning, professional execution, and ongoing maintenance, companies can build a strong brand presence in the U.S. and lay a solid foundation for future global expansion.