How to Apply for a U.S. Trademark After Registering a Company in Singapore? A Detailed Guide on Costs and Process

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In today's increasingly globalized business environment, brand protection has become a crucial component of corporate development. For companies registered in Singapore that aim to expand into the U.S. market, applying for a U.S. trademark is not only an important step toward international brand recognition but also an effective way to protect intellectual property and prevent trademark infringement. Drawing on recent news reports, this article will provide a detailed explanation of the costs and procedures involved in applying for a U.S. trademark after company registration in Singapore, helping businesses prepare effectively for entry into the U.S. market.

1. Why Register a Trademark in the U.S.?

The United States is one of the world's largest consumer markets, offering a vast customer base and a mature business environment. For companies already registered in Singapore and with an established brand presence, entering the U.S. market often represents significant growth potential. However, legal rights to use a brand in the U.S. must be established through trademark registration.

According to a recent report by the South China Morning Post, more and more Asian companies are choosing to register trademarks in the U.S. to respond to growing international competition. In the first half of 2025 alone, trademark applications from Singapore and other Southeast Asian countries to the U.S. increased by more than 15% year-on-year. This trend indicates a rapid rise in brand protection awareness, particularly in sectors such as cross-border e-commerce, technology products, and consumer goods.

2. Basic Steps for Applying for a U.S. Trademark

1. Trademark Search and Analysis

Before submitting an official application, companies should conduct a comprehensive trademark search to ensure the selected mark is not already registered or in use in the U.S. A preliminary search can be performed using the U.S. Patent and Trademark Office USPTO online database, or a professional attorney can be engaged for a more thorough legal analysis.

2. Determine Trademark Class and Application Type

The U.S. follows the Nice Classification system, which divides goods and services into 45 classes. Companies must select the appropriate class based on their products or services and decide whether to apply for a use-based or intent-to-use trademark.

3. Submit the Trademark Application

Applications can be submitted online via the USPTO website and typically require the following

Trademark design or logo

Description of goods or services

Applicant information Singapore companies must provide a certificate of incorporation and its English translation

Filing fees

4. Examination Process

The USPTO conducts both formal and substantive reviews. Formal examination usually takes a few days, while substantive examination may take 3 to 6 months. If the examiner identifies issues such as conflicts or unclear descriptions, an Office Action will be issued, and applicants must respond within the specified time frame.

5. Publication and Opposition Period

If the examination is successful, the trademark will be published in the Official Gazette for a 30-day opposition period. During this time, any third party may file an objection. If no objections are raised or if objections are rejected, the trademark will be officially registered.

6. Issuance of Registration Certificate

Once registered, the USPTO issues a registration certificate. The trademark is valid for 10 years and can be renewed indefinitely.

3. Detailed Breakdown of Costs

1. USPTO Government Fees

Standard Application $350 per class

TEAS Plus Application requires stricter formatting $250 per class

Additional fees may apply if responding to an Office Action or participating in opposition or dispute proceedings, which vary depending on the situation.

2. Legal Service Fees

Although companies can submit applications themselves, due to differences in language, legal systems, and procedural requirements, it is advisable to hire a U.S.-based trademark attorney. Legal fees typically range from $500 to $2,000, depending on case complexity.

3. Translation and Notarization Fees

Singapore-based companies must provide English translations of their incorporation documents, which may also require notarization or certification. These services generally cost between $100 and $300.

4. Renewal and Maintenance Fees

After registration, a Declaration of Use must be filed between the 5th and 6th year, and a renewal application between the 9th and 10th year. Renewal fees are approximately $300-$400 per class.

4. Common Questions and Key Considerations

1. Trademark Use Requirements

The U.S. trademark system emphasizes actual use. Even if a trademark is registered, it may be canceled if it is not used in commerce. Companies should ensure proper use of the trademark after registration.

2. Language and Cultural Differences

Trademark names and designs may carry different meanings in the U.S. market. It is recommended to conduct market research during the design phase to avoid cultural misunderstandings or negative associations.

3. Addressing Infringement and Trademark Squatting

According to The Straits Times, trademark squatting has become increasingly common, especially on e-commerce platforms. Companies should register their trademarks early and establish brand monitoring mechanisms to detect and respond to infringement promptly.

4. Multi-Class Application Strategy

If a company plans to expand its product line in the future, it is advisable to apply for multiple relevant classes at the initial stage to avoid limitations in brand protection later on.

5. Conclusion

For companies registered in Singapore that are looking to enter the U.S. market, applying for a U.S. trademark is an essential part of an international branding strategy. By understanding the application process, budgeting appropriately, and avoiding potential risks, businesses can efficiently complete trademark registration and lay a solid foundation for long-term brand development in the U.S. Are you ready?