Common Problems and Solutions for Product Reviews on Ozon Platform

Common Problems and Solutions for Ozon Product Reviews

In the cross-border e-commerce platforms, Ozon, as one of the important e-commerce platforms in Russia and surrounding areas, has attracted much attention from Chinese sellers. However, many new sellers will encounter problems where their products fail to pass the review after joining Ozon. These issues not only affect the speed of product listing but may also cause trouble for the overall operation of the store. This article will provide some common review problems and solutions based on practical operations, combined with news reports and industry experience.

Firstly, the most common problem is that the product description does not meet the requirements. According to Ozon's official regulations, the product description must include accurate product information, specifications, and clear pictures. If the seller submits incomplete or incorrect product information, the system is likely to judge it as unqualified. For example, in a news report in 2025, a Chinese seller was repeatedly asked to modify the application because he did not fill in the material description of the product in detail. To avoid this situation, sellers need to ensure that each product's information is complete and true. This includes, but is not limited to, basic product information such as name, brand, model, size, weight, etc. At the same time, the provided images should be high-quality front view pictures and clearly reflect the appearance features of the product.

Secondly, copyright issues are also an important reason for product review failures. With the enhancement of intellectual property protection awareness, major e-commerce platforms have strengthened their efforts to crack down on infringement behaviors. Ozon is no exception. Once any behavior that infringes on others' trademark rights, copyrights, or other legitimate rights and interests is discovered, the platform will reject the product listing application without hesitation. Recently, a case about counterfeit goods of a well-known sports brand has drawn widespread attention. Although this event occurred on another platform, it reminds all cross-border sellers make sure the products sold have legal sources and strictly abide by relevant laws and regulations. Therefore, it is recommended that sellers prioritize channels when choosing suppliers and keep related purchase vouchers for inspection.

Thirdly, improper pricing strategies may also become a factor hindering the approval of products. Reasonable price setting not only helps improve competitiveness but also wins consumer trust. However, some sellers, in pursuit of short-term benefits, adopt excessively low or high pricing methods, ultimately resulting in the failure to obtain approval. According to media reports, in the first quarter of this year, many low-price competitors were penalized for violating market order rules. It is suggested that sellers consider factors such as cost, freight, and the consumption level of the target market when formulating pricing strategies, striving to achieve both attractiveness and sustainable development.

The choice of logistics delivery solutions should not be overlooked either. Efficient logistics services can effectively enhance customer satisfaction and promote sales growth. However, if sellers fail to complete shipping tasks within the specified time limit, orders may be canceled, and accounts may even be restricted. In response to this, sellers should plan warehouse layouts in advance and establish cooperative relationships with reliable international courier companies to quickly respond to customer needs.

In summary, to successfully join Ozon and achieve long-term stable development, sellers must pay close attention to every detail in the product review process. Only when the product information is detailed and error-free, the copyright is legally compliant, the price is fair and reasonable, and the logistics is smooth and efficient can they smoothly pass the strict review of the platform. It is hoped that the above analysis can provide useful reference for cross-border practitioners and help them stand out in fierce market competition!