TEMU Seals Numerous Local US Stores, Sellers Beware!

Seller Alert! Large-scale Account Suspensions on TEMU's U.S. Storefront

Recently, the cross-border e-commerce platform TEMU has caused quite a stir in the U.S. market with its unique business model and price advantage, attracting a large number of Chinese sellers to join. However, as the scale of operations expands, the platform has also intensified its crackdown on violations. It is reported that TEMU's U.S. store recently carried out large-scale account suspensions for shops suspected of violating platform rules, affecting more than a thousand merchants. This event not only caught these suspended sellers off guard but also drew widespread attention from the entire cross-border e-commerce industry.

This round of account suspensions mainly targeted stores involved in false advertising, fake reviews, and intellectual property infringement. According to an official statement released by TEMU, the platform remains committed to maintaining a fair and transparent market environment and will adopt a zero-tolerance policy towards any behavior that disrupts platform order. In fact, such strict regulatory measures are not exclusive to TEMU; in recent years, international e-commerce giants like Amazon and eBay have also imposed severe penalties on rule-violating sellers for similar issues. For Chinese sellers looking to expand their businesses overseas, it is particularly important to understand and comply with the laws and regulations of the target markets.

From news reports, some affected sellers expressed that they were unaware that their actions had violated platform policies. For example, one seller mentioned that they hired professional teams to write positive reviews to boost sales, not realizing this was considered a serious violation by TEMU; another seller was suspended due to frequent customer complaints about product descriptions not matching reality, ultimately being judged guilty of false advertising. These cases serve as reminders that before entering international markets, sellers need to thoroughly study relevant knowledge and establish robust internal review mechanisms to avoid unnecessary losses due to carelessness.

It is worth noting that besides pressure from platforms, the growing consumer rights protection awareness has also brought new challenges to cross-border e-commerce. According to the latest statistical data, in the first half of 2025, consumer fraud complaints submitted to the Federal Trade Commission increased nearly threefold compared to the same period last year. Cross-border online shopping became a hotspot for complaints, especially issues involving product quality problems and inadequate after-sales service stood out. This indicates that to gain a foothold in the fiercely competitive overseas market, sellers must place greater emphasis on product quality and customer service experience.

In light of the current situation, professionals recommend that cross-border e-commerce operators actively adapt to changes and adjust their business strategies. First, they should strengthen their understanding of platform policies to ensure all operations comply with requirements; secondly, they should focus on brand building, winning customer trust through high-quality products and services; finally, they can consider leveraging the support of third-party service providers, such as professional institutions in logistics distribution and payment settlement, to reduce operational risks. They should also closely monitor industry trends, promptly grasp the latest developments and technologies to respond quickly.

In conclusion, the large-scale account suspension incident on TEMU's U.S. store serves as another wake-up call compliance management is the key to success in cross-border e-commerce. Only by consistently adhering to principles of integrity and legality can one navigate this field filled with both opportunities and challenges. For Chinese companies considering entering overseas markets, this is undoubtedly a vivid warning lesson. As globalization accelerates, cross-border e-commerce will undoubtedly broader development space. How to find the right path in complex environments tests the wisdom and courage of every practitioner.