AliExpress Platform Activity Costs and Planning Plan

How Much Do AliExpress Platform Activities Cost? How to Plan Them?

In the cross-border e-commerce sector, AliExpress, one of the world's leading e-commerce platforms, has attracted the attention of many merchants. For those who want to participate in AliExpress platform activities, how much do AliExpress platform activities cost? How to plan them? is a very practical question. This not only relates to the merchants' budget but also concerns how to achieve brand promotion and sales growth through these activities.

Firstly, regarding the cost of AliExpress platform activities, it can usually be divided into several categories. The first is the basic registration fee or participation fee, which varies depending on the type of activity. For example, some large-scale promotional events like Double Eleven and Black Friday may require merchants to pay certain registration fees to obtain platform-recommended positions or other resource support. There are also advertising expenses; AliExpress offers various advertising tools such as Express Train and affiliate marketing, all of which require merchants to invest funds themselves. The specific amount depends on the merchant's promotion goals, product competition level, and the chosen advertising strategy.

From news reports, in recent years, AliExpress has continuously optimized its platform rules and service systems, providing merchants with more diversified activity formats and more flexible fee models. For instance, at the beginning of 2025, AliExpress announced that it would waive activity registration fees for some small and medium-sized merchants and launch more free traffic support plans. This move undoubtedly lowers the threshold for merchants to participate in activities while enhancing the platform's appeal. According to an observer in the cross-border e-commerce industry, AliExpress is striving to create a fairer and more open business environment so that all types of merchants can benefit from it.

Then, how to plan a successful AliExpress platform activity? First, clearly defining the activity objectives is crucial. Whether it's to increase brand awareness or directly promote sales conversion, the goal must be clear and measurable. Secondly, selecting products is the foundation of a successful activity. Merchants should carefully choose suitable products for the event based on market demand, user preferences, and their own supply chain advantages. At the same time, reasonably setting pricing strategies is essential, ensuring both profit margins and sufficient competitiveness.

In terms of execution, marketing plays an important role. The AliExpress platform encourages merchants to use short videos, live streaming, and other forms to showcase products and interact with potential customers. News mentions that many successful cases have shown that high-quality content creation can significantly improve product click-through rates and conversion rates. For example, a clothing brand once held a summer-themed live streaming event on AliExpress, showcasing new summer wear styling tips, ultimately achieving nearly three times higher sales year-over-year.

Logistics services are also an indispensable part. With consumers' increasing demands for delivery speed, excellent logistics experiences have become an important indicator of evaluating activity effectiveness. In recent years, AliExpress has vigorously promoted the construction of overseas warehouses, offering merchants more convenient warehousing and shipping solutions. Data shows that after using overseas warehouses, merchants' order processing speeds improved by an average of 50%, and return rates decreased by about 20%. It is recommended that merchants prioritize adopting the overseas warehouse model to further enhance user experience.

Finally, data analysis capabilities determine the long-term success of activities. After the event, merchants should promptly summarize lessons learned and analyze data to understand which aspects performed well and where there were shortcomings. Only by constantly adjusting and optimizing can better results be achieved in future activities.

In summary, the cost of AliExpress platform activities is not fixed but influenced by various factors. To plan a good activity, multiple dimensions such as goal setting, product selection, marketing, and logistics assurance must be considered comprehensively. It is hoped that the above information can help merchants better face challenges, seize opportunities, and achieve greater development on the AliExpress platform!