Shopee Platform Product Display Rules and Requirements A Detailed Introduction

In the globalized e-commerce market of today, Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, has captured the attention of countless merchants and consumers alike. To ensure the user experience and security of transactions on the platform, Shopee has strict and detailed regulations regarding product displays. These rules not only pertain to the quality of product images and the accuracy of descriptions but also cover aspects such as product categorization and price setting. In the following sections, we will delve into the specific requirements for Shopee product displays, helping merchants better understand and adhere to these rules in order to enhance product visibility and sales efficiency.

1. Product Images

Product images are the first step in attracting customers, making their quality crucial. Shopee requires at least one main image for each product, which must have a white background and no text or watermarks. It is recommended that merchants provide more than three supplementary images to showcase product details from different angles, enhancing the authenticity of the product. The resolution of the images should be no less than 800x800 pixels to ensure clarity. Additionally, the file size of the images should not exceed 5MB to facilitate quick loading and improve the user experience.

2. Product Descriptions

Accurate product descriptions help customers understand specific product information, reducing misunderstandings and return rates. Shopee requires merchants to fill out complete and detailed product descriptions, including but not limited to brand, model, specifications, and material. Merchants can also add usage scenarios and maintenance methods to give customers a more comprehensive understanding of the product. It is important to note that false advertising or misleading content is prohibited in descriptions to avoid violating platform rules.

3. Product Categorization and Keywords

Correct product categorization helps customers find the products they need quickly while also enabling Shopee to make effective product recommendations. When listing products, merchants should carefully select the most appropriate category and refine it as much as possible to the subcategory level. Setting keywords reasonably is also key to improving product search rankings. Merchants can use Shopee's keyword tools to choose highly relevant words, but avoid overusing or duplicating keywords to prevent being flagged for violations.

4. Pricing and Promotional Activities

A reasonable pricing strategy is one of the important factors in attracting customers. When setting product prices, merchants should fully consider costs, market demand, and competitor situations to formulate competitive prices. Shopee also supports merchants in conducting various promotional activities, such as time-limited discounts and buy-one-get-one-free offers, to increase sales. However, before participating in these activities, merchants need to carefully read the relevant rules to ensure the validity and legality of the promotions.

5. After-sales Service and Review Management

Good after-sales service can enhance customer satisfaction and promote repeat purchases. Shopee encourages merchants to actively address customer inquiries and after-sales issues, responding promptly and resolving problems. At the same time, merchants should pay sufficient attention to customer reviews, responding sincerely to both positive and negative feedback to demonstrate professionalism. This not only helps improve product quality and service levels but also improves the overall rating of the store to a certain extent.

In summary, Shopee’s requirements for product displays cover multiple aspects, from product images to descriptions, categorization, pricing, and after-sales service. Each link influences the shopping experience of customers and the operational effectiveness of merchants. Only by thoroughly understanding and strictly adhering to these rules can merchants stand out in fierce market competition and achieve growth in sales performance. It is hoped that the above guidance will be beneficial for merchants who are currently or plan to operate on the Shopee platform.