What Are the Marketing Policies on AliExpress?

What Are AliExpress's Marketing Policies?

As a globally renowned cross-border e-commerce platform, AliExpress has always been committed to providing merchants with diverse marketing tools and preferential policies to help them enhance their brand influence and sales volume. In recent years, by continuously optimizing its marketing strategies, AliExpress has attracted an increasing number of domestic and international merchants to join in. These marketing policies not only promote the growth of merchants but also bring more benefits to consumers.

AliExpress's marketing policies mainly manifest in multiple aspects such as promotional activities, advertising promotion, and user incentive programs. For instance, in terms of promotional activities, AliExpress regularly hosts various holiday promotions, such as Singles' Day and Black Friday. During the 2024 Singles' Day event, AliExpress launched various forms of promotional methods like discount for spending thresholds and time-limited discounts, making many product prices highly attractive. According to relevant data, the transaction volume of products participating in the event on that day increased by approximately 40% year-on-year, which fully demonstrates the effectiveness of AliExpress's promotional activities.

In addition to promotional activities, AliExpress also provides rich advertising resources for merchants. Merchants can increase product exposure rates and attract potential customers by setting keyword bidding ads. Meanwhile, AliExpress has introduced intelligent ad placement functions to help merchants more accurately target their audience, reducing promotion costs. A seller of electronic products from Shenzhen said Since we started using AliExpress's advertising system, our order volume has significantly increased, especially showing particularly outstanding performance in the European market.

To enhance user loyalty, AliExpress also launched user incentive measures such as point redemption and exclusive member discounts. Users can earn a certain amount of points when purchasing products, which can be used to offset cash or redeem gifts when accumulated to a certain quantity. This approach not only effectively retains old customers but also attracts new users to register and make purchases. Statistics show that in the third quarter of 2024, the number of active users on the AliExpress platform increased by nearly 30% compared to the same period last year.

It is worth noting that AliExpress also pays special attention to the growth needs of small and medium-sized enterprises. For newly joined SMEs, AliExpress offers a series of support policies, including waiving some service fees and providing free training courses. These measures greatly reduce the threshold for SMEs to enter the international market, allowing them to stabilize their footing in fierce market competition. A small business owner engaged in clothing wholesale mentioned When I first started cross-border business, I didn't know where to start at all. Later, after attending AliExpress's beginner training course, I learned a lot of practical knowledge and technology. Now our store has entered a stage of stable development.

In summary, AliExpress has won the favor of both merchants and consumers through its comprehensive marketing policy system. With the acceleration of globalization and the continuous prosperity of the e-commerce industry in the future, it is believed that AliExpress will introduce more innovative marketing approaches to further consolidate its leading position in the global e-commerce field.