A Guide to Planning and Operating Steps for Newcomer Store Promotion Activities on AliExpress

How to Plan Promotional Activities for Newbies on AliExpress? What Are the Steps?

With the rapid development of e-commerce, more and more people are beginning to venture into e-commerce platforms. As a well-known cross-border e-commerce platform in China, AliExpress has also attracted increasing attention from new store owners. For new stores, how to plan a successful promotional activity to increase store visibility and sales has become an urgent issue. This article will provide a detailed promotional activity planning scheme and operational steps based on recent news reports.

I. Promotional Activity Theme

Firstly, we need to set a clear theme for this promotional event. The theme should be consistent with the store's positioning and product characteristics, while being attractive and innovative enough to spark consumer interest. For example, Big Discounts for New Year is a good choice, suitable for promotion during the Spring Festival period.

II. Promotional Event Timing

Choose an appropriate time for the promotion based on the platform and consumer habits, such as weekends or evening hours. At the same time, avoid other major promotional events like 618 and Double 11 to prevent traffic diversion.

III. Event Promotion

1. Social Media Promotion Utilize social media platforms such as Weibo, WeChat, Douyin, etc., to publicize the event preview and discount information, attracting fans to follow and share.

2. Store Announcement Post announcements on the store homepage and seller center to remind consumers of the event time and discounts.

3. Partnerships Collaborate with relevant industry brands or KOLs to jointly promote the event, expanding its influence.

IV. Promotional Activities

1. Discount Threshold Set different discount thresholds to encourage consumers to purchase more products.

2. Discount Offers Provide discounted sales for some products to enhance store exposure and sales.

3. Gift Promotion Offer small gifts for purchasing specific items to increase consumer desire to buy.

4. New Product Promotion Introduce new products at discounted prices to attract consumer attention and purchases.

V. Event Execution

1. Inventory Preparation Ensure sufficient inventory during the event to avoid stockouts.

2. Price Setting Correctly set product prices according to the event rules to avoid incorrect discounts.

3. Customer Service Preparation Train customer service personnel in advance to improve response speed and accuracy of after-sales service.

4. Logistics Preparation Negotiate with logistics service providers to ensure smooth and timely logistics transportation during the event.

VI. Data Analysis and Optimization

After the event, analyze sales data, traffic data, and customer feedback to identify strengths and weaknesses, providing references for the next event. Specific operational steps include

1. Sales Analysis Statistically analyze the sales data during the event and compare it with the previous week to evaluate the effectiveness of the event.

2. Traffic Data Analysis Analyze the traffic data during the event to understand which marketing channels perform better and where improvements are needed.

3. Customer Feedback Analysis Collect customer feedback opinions to understand consumer satisfaction with the event and suggestions for improvement.

4. Summarize Experiences and Lessons Learned Summarize the advantages and disadvantages of this event based on data analysis results, providing references for the next event.

Through the above planning schemes and operational steps, new stores can successfully plan a successful promotional event, enhancing store visibility and sales. At the same time, continuously summarizing experiences and lessons learned, and continuously optimizing promotional plans, can help stores achieve better performance on the AliExpress platform.