In-Depth Analysis of Key Considerations for Opening a Store on Amazon

Analysis of Key Points for Opening a Store on Amazon

With the rapid development of cross-border e-commerce, more and more businesses and individuals are choosing to expand their international markets through Amazon. However, as one of the largest e-commerce platforms in the world, Amazon has complex rules and fierce competition. For merchants who are new to this field, understanding and complying with relevant store-opening precautions is crucial. This article will provide a detailed analysis from four aspects store registration, product compliance, customer service, and marketing strategies. By combining recent related news information, it aims to offer references for merchants who plan to open stores on Amazon.

Firstly, during the store registration process, merchants must ensure that all submitted information is accurate and valid. Amazon is very strict about seller identity verification, and any false information may result in account suspension. For example, recent media reports stated that a Chinese seller had their account permanently shut down by Amazon due to using a forged business license, which serves as a warning to other potential sellers. Merchants also need to pay attention to choosing suitable sites, such as North American sites the U.S., Canada, Mexico, European sites, or the Japanese site. The market environment and consumer habits differ across these sites, so thorough research must be conducted beforehand. Additionally, new sellers are advised to consider joining the professional selling plan, even though there is a monthly membership fee. This plan offers more functional permissions and support services, such as access to reporting analysis tools and participation in promotional activities.

Secondly, product compliance is a critical factor affecting the long-term development of a store. In recent years, Amazon has continuously strengthened its crackdown on counterfeit goods, frequently updating policies to protect consumer rights. For instance, at the beginning of this year, Amazon announced the implementation of stricter intellectual property protection measures worldwide, requiring sellers to provide brand authorization certificates or original factory proofs. This means that if your products involve trademark infringement or patent disputes, not only will they face delisting risks, but they may also suffer huge fines or even legal litigation. During the product selection phase, you must carefully check the copyright status of the products and prioritize models with self-designed capabilities or legitimate authorized brand partnerships. Furthermore, for certain specific categories like medical devices and food health products, additional certifications required by various countries must be met; otherwise, normal listing sales cannot proceed.

Thirdly, high-quality customer service is an important means to enhance customer loyalty and repurchase rates. Data shows that over 80% of Amazon buyers write reviews after purchasing, where positive reviews can significantly increase product conversion rates, while negative feedback may cause serious losses. Therefore, merchants should establish a comprehensive after-sales service system, including but not limited to quick response mechanisms, optimized return and exchange processes, and improved problem-solving efficiency. It's worth noting that Amazon encourages sellers to actively contact customers for feedback and promptly address shortcomings. For example, a well-known home goods brand once successfully regained customer trust and received additional positive review rewards by properly handling a complaint incident caused by logistics delays. Whether dealing with positive or negative reviews, merchants should maintain a positive attitude, treating them as sources of motivation for improving service quality.

Finally, formulating scientifically sound and reasonable marketing strategies helps attract more targeted audiences. Currently, Amazon provides various advertising formats for sellers to choose from, such as sponsored ads, display ads, and brand storefronts, each with its own advantages and applicable scenarios. For small merchants with limited budgets, keyword bidding can be used to precisely target potential customer groups; whereas for larger brands, creating an exclusive brand story can enhance recognizability. Meanwhile, social media has become an indispensable promotion channel. According to the latest statistics, over 60% of Amazon users browse recommendations on related social platforms before shopping. Merchants are encouraged to fully utilize platforms like Weibo and Douyin to post high-quality content, interact with followers, and thus achieve synergistic effects between online and offline channels.

In summary, opening a store on Amazon is not a one-time effort but rather a systematic project requiring continuous investment of energy and resources. Only by mastering the core points of the aforementioned four aspects can merchants stand out in fierce market competition and achieve lasting success. It is hoped that the practical advice provided in this article can help more merchants who aspire to explore overseas markets avoid detours and achieve their business goals sooner.