Fulfillment Process for Sellers on the Ozon Platform

Steps for Ozon Sellers to Ship Goods

In the field of cross-border e-commerce, the Ozon platform has become an important channel for many merchants to expand their markets in Russia and its surrounding areas, thanks to its large user base and well-established logistics system. For new sellers who are just starting out on Ozon, mastering the correct process for shipping goods is crucial. This article will provide a detailed explanation of the steps involved in shipping goods as an Ozon seller and offer clear, practical guidance based on recent news updates.

Firstly, registering and completing store verification are prerequisites for shipping goods. According to official Ozon data, the number of active sellers on the platform has exceeded several hundred thousand, making competition increasingly fierce. To ensure their rights, sellers must submit relevant documents such as business licenses and tax registration certificates as required, while also completing their store information, including contact details and return addresses. It should be noted that, according to the latest policy released in 2025, Ozon has strengthened its scrutiny of false information. Any violations may result in account freezes. Sellers must ensure that all submitted materials are truthful and complete.

Secondly, before listing products, sellers need to conduct detailed categorization and develop pricing strategies. Recent news reports indicate that Ozon tends to recommend products with high cost-effectiveness. For instance, an electronics retailer once quickly gained numerous orders after launching a reasonably priced yet high-performance smart speaker. This demonstrates the importance of understanding consumer needs. Reasonable freight template settings are also key factors in attracting customers. In practice, sellers are advised to adjust freight standards flexibly based on product weight, volume, and destination to avoid losing orders due to excessively high pricing.

Next comes the core step of actually shipping goods. First, log into the Ozon backend management system, select the Create Shipment option, and fill in relevant information such as SKU stock keeping unit, quantity, weight, etc. Second, deliver the prepared goods to the designated collection point or the warehouse of a cooperative courier company after packing. Third, upload the logistics tracking number within the system to monitor transportation progress. Notably, with advancements in logistics technology, more companies are adopting automated equipment to improve efficiency. For example, media reports indicate that after introducing a robotic sorting system, a major warehousing service provider increased processing speed by nearly three times. This undoubtedly provides valuable experience for sellers hoping to enhance competitiveness.

Additionally, during the entire shipping process, particular attention must be paid to packaging standards. According to Ozon requirements, all outer packaging must have clearly visible labels and cannot use easily damaged materials. Violations may lead to returns or fines. When selecting packaging materials, priority should be given to combining durability with environmental friendliness. To avoid unnecessary disputes, it is recommended to include a list inside each package, specifying product names, specifications, production dates, etc.

Finally, the post-sale phase must not be overlooked. If any quality issues or discrepancies arise after the goods reach the buyer, timely responses and proper resolutions will become essential tools for maintaining brand image. Statistics show that in the past year, brands experiencing a surge in negative reviews due to unaddressed customer complaints accounted for over 40%. Establishing an efficient after-sales service mechanism is particularly necessary. Specific measures can include setting up dedicated hotlines, establishing online customer service chat windows, and other methods to facilitate communication.

In summary, Ozon sellers aiming for success must strive for excellence at every stage, from initial preparation to later maintenance. Only then can they establish themselves in this market full of opportunities but also challenges. It is hoped that the above content will help more sellers better understand and utilize various functions of the Ozon platform to achieve sustainable development.