Must AliExpress Marketing Images Use White Background?

Must AliExpress Marketing Images Use White Backgrounds?

In the e-commerce sector, particularly on global platforms like AliExpress, visual appeal is one of the key factors in capturing consumers' attention. For sellers, how to design marketing images that both meet platform requirements and effectively boost conversion rates is a question that requires careful consideration. Among these considerations, whether marketing images must use white backgrounds has long been a topic of discussion. This article will explore this issue from three perspectives platform rules, visual effects, and practical operations.

Firstly, from the perspective of platform regulations, AliExpress does indeed have clear requirements for main product images. According to official guidelines, main product images must use a pure white background and cannot include any text or logos. The purpose of this rule is to ensure all products are displayed in a uniform environment, making it easier for buyers to compare and choose. Such a setup also helps improve the overall aesthetics of search result pages, avoiding cluttered backgrounds that could negatively impact user experience. If merchants wish their products to pass review and appear in normal search results, adhering to this rule is essential.

However, in practical operations, many sellers may find that not all marketing scenarios are suitable for using a white background. For example, during promotional events, some merchants may opt for creative background designs to create a strong festive atmosphere or highlight specific themes. While such approaches can generate certain visual impact, there is also risk involved-non-compliance with platform regulations could lead to product removal or even penalties. Therefore, for those considering non-traditional backgrounds, weighing the pros and cons is crucial.

Secondly, from the perspective of visual effects, a white background indeed simplifies the image, allowing product details to be presented more clearly and intuitively to consumers. In categories like apparel, a white background can effectively showcase clothing colors and textures; for electronic devices and other tech products, it helps emphasize design features and technical highlights. However, as market competition intensifies, a single white background is no longer sufficient to meet consumers' diverse needs. More brands are beginning to focus on creating unique brand identities through color coordination and lighting effects. For instance, a well-known sports brand once launched a series of product promotional posters featuring natural landscapes, successfully attracting significant attention while also bridging the gap with their target audience.

Finally, in terms of practical operations, whether choosing a white or other types of backgrounds, one must consider factors like production costs and technical difficulty. For small and medium-sized enterprises new to cross-border e-commerce, maintaining a simple and straightforward design style is undoubtedly one of the best strategies to reduce operational costs. At the same time, as business scales expand, companies need to gradually explore more personalized presentation formats to stand out among numerous competitors. This requires them not only to master basic design tools proficiently but also to keep up with industry trends, continuously learning new design concepts and technical methods.

In conclusion, although AliExpress marketing images are generally recommended to use white backgrounds, this does not mean they must strictly adhere to this standard in every situation. As sellers, one should adjust strategies flexibly based on their own circumstances, striving for higher commercial value while complying with platform rules. We also hope that in the future, AliExpress can give more freedom while ensuring user experience, allowing each participant to fully unleash their creativity and jointly promote the prosperity of the entire industry.