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What's the Default Shipping Time on 1688? What Impact Will Delayed Shipping Bring?

ONEONEMay 24, 2025
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How Long is the Default Shipping Time on 1688? The Impact of Delayed Shipping!

In the e-commerce industry, the 1688 platform, part of Alibaba's wholesale trading ecosystem, provides numerous merchants with convenient procurement channels. For buyers, understanding the default shipping time and related rules regarding delayed shipping on the 1688 platform is crucial. Typically, the platform stipulates that sellers must complete shipping within 48 hours after the buyer makes payment. This timeframe is based on standards set for most well-operating businesses, but actual circumstances may vary due to factors such as product type, inventory status, and logistics conditions.

What's the Default Shipping Time on 1688? What Impact Will Delayed Shipping Bring?

Delayed shipping can have certain impacts on both buyers and sellers. From the buyer's perspective, delayed shipping may extend the order processing cycle, thereby affecting their practical needs. For instance, an enterprise manager might experience production plan delays due to untimely arrival of raw materials, which not only increases operational costs but also potentially affects market competitiveness. According to a media report, a corporate client who purchased a large quantity of office supplies through the 1688 platform once had to temporarily purchase from other channels at higher prices due to delayed shipping by the supplier, ultimately increasing costs by nearly 20%.

For sellers, delayed shipping can lead to a series of negative consequences. First, it directly affects the credibility and buyer satisfaction of the store. In today's highly competitive e-commerce environment, buyers tend to prefer merchants who can respond quickly and ship on time. Once delayed shipping occurs, buyers may leave negative reviews or request refunds, which is detrimental to the long-term development of the store. Second, the 1688 platform has corresponding penalty mechanisms for delayed shipping. If a seller frequently experiences delayed shipping, the platform may reduce their search ranking or even restrict their participation in certain promotional activities.

Delayed shipping also leads to additional operating costs. To compensate for the inconvenience caused by delayed shipping, some sellers choose expedited delivery through courier companies, which undoubtedly increases logistics expenses. Meanwhile, as buyers' requirements for timeliness grow, sellers need to invest more time and effort into coordinating supply chain management to ensure future orders are shipped on time. These extra investments will inevitably compress the profit margins of merchants.

It should be noted that although the platform sets the default shipping time at 48 hours, in reality, the shipping cycle for special items such as customized products or imported goods may be longer. For example, media reports mentioned that a merchant specializing in selling high-end overseas food, due to customs clearance procedures and international transportation, usually requires 5-7 days for average shipping times. Although these special cases fall outside regular rules, they serve as a reminder for both buyers and sellers to fully communicate and confirm shipping times before transactions to avoid unnecessary misunderstandings.

In summary, the default shipping time on the 1688 platform is 48 hours, but actual operations require consideration of various factors. Both buyers and sellers should pay attention to the potential impact of delayed shipping and take appropriate measures to address it. For buyers, confirming shipping times with sellers in advance can effectively mitigate risks; for sellers, optimizing supply chain management and enhancing fulfillment capabilities can improve customer experience and maintain good business reputation. In the ever-changing e-commerce market, timely and efficient logistics services have become one of the key elements for merchants' success.

Customer Reviews

Small *** Table
Small *** Table
December 12, 2024

The experience was very good. I was still struggling to compare it with other companies. I went to the site a few days ago and wanted to implement it as soon as possible. I didn't expect that everything exceeded my expectations. The company is very large, with several hundred square meters. The employees are also dedicated and responsible. There is also a wall of certificates. I placed an order on the spot. It turned out that I did not make a wrong choice. The company's service attitude is very good and professional. The person who contacted me explained various things in detail in advance. After placing the order, the follow-up was also very timely, and they took the initiative to report the progress to me. In short, I am very satisfied and recommend this company!

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Lin *** e
Lin *** e
December 18, 2024

When I first consulted customer service, they recommended an agent to me. They were very professional and patient and provided excellent service. They answered my questions as they came in. This 2-to-1 service model is very thoughtful. I had a lot of questions that I didn’t understand, and it’s not easy to register a company in Hong Kong. Fortunately, I have you.

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t *** 7
t *** 7
December 19, 2024

I originally thought that they only did mainland business, but I didn’t expect that they had been doing Hong Kong business and were doing very well. After the on-site interview, I decided to ask them to arrange the registration of my Hong Kong company. They helped me complete it very quickly and provided all the necessary information. The efficiency was awesome. It turns out that professional things should be done by professionals.👍

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b *** 5
b *** 5
December 16, 2024

In order to register a company in Hong Kong, I compared many platforms and stores and finally chose this store. The merchant said that they have been operating offline for more than 10 years and are indeed an old team of corporate services. The efficiency is first-class, and the customer service is also very professional.

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