5 Tips to Boost JOOM New Product Conversion Rate

How to Improve the Conversion Rate of New Products on JOOM? Share 5 Key Points!

On e-commerce platforms, the promotion and sales of new products are one of the key focuses for merchants. For merchants on the JOOM platform, improving the conversion rate of new products not only increases sales but also helps brands establish a good market reputation. However, in actual practice, many merchants find that the conversion rate of new products is not ideal, which is often related to various factors. Based on the latest industry trends and experience summaries, here are five suggestions aimed at helping merchants effectively improve the conversion rate of new products on JOOM.

Firstly, it is crucial to clearly define the target user group. On the JOOM platform, there are significant differences in shopping habits among consumers from different countries and regions. For example, news reports indicate that Russian consumers tend to prefer high-value-for-money products, while German consumers place more emphasis on product quality and service. Merchants need to use data analysis tools to understand the characteristics of their target markets and adjust their product positioning accordingly. For instance, for the Russian market, mid-priced daily necessities can be promoted; for the German market, the focus should be on the environmental features of the products and the guarantee of after-sales service. Only by accurately targeting the intended audience can merchants formulate more attractive marketing strategies.

Secondly, optimizing product page design is also a key step in increasing the conversion rate. According to data provided by the JOOM platform, about 70% of consumers pay attention to the quality of product images when browsing items. This means that clear and high-quality product images along with detailed descriptions will greatly enhance users' willingness to purchase. Reasonable layout of the page is also important, ensuring that core information such as price and promotional activities are immediately visible. Additionally, adding a customer review module can help build trust, as studies show that over 80% of consumers refer to other buyers' feedback when making decisions.

Thirdly, flexibly using promotional methods can stimulate consumption behavior. In recent years, with the intensification of market competition, major e-commerce platforms have introduced various time-limited discounts and full-reduction promotions. For new products on JOOM, offering sample packages or small-sized packaging is also a good choice. This not only lowers the psychological threshold for consumers to try new products but also drives subsequent sales of full-sized products. It is worth noting that these promotional activities should be planned in advance and combined with festival nodes to achieve the best results.

Fourthly, strengthening social media marketing should not be overlooked. Nowadays, social media has become an important channel for brand communication. Merchants can create official accounts to post interesting content to attract followers or invite influencers to endorse and recommend products to expand brand influence. Especially in the main markets covered by JOOM, utilizing popular local social platforms like VKontakte and Instagram for publicity can help quickly close the distance with potential customers.

Finally, continuously tracking and analyzing data feedback is the foundation for achieving long-term growth. Whether it is traffic sources, order completion rates, or return and exchange ratios, every detail may reveal hidden problems. By utilizing the backend statistical functions provided by JOOM, regularly check the performance of various indicators and adjust operational strategies accordingly. If certain categories perform poorly, inventory structure should be adjusted promptly; if the conversion rate in a particular region is significantly low, the market strategy for that area needs to be reviewed.

In summary, to successfully promote new products on the JOOM platform, efforts must be made from multiple dimensions, focusing not only on product quality itself but also on user experience and service support. It is hoped that the above suggestions will provide some inspiration for merchants striving to improve their conversion rates, jointly promoting steady business development.