How to Create a New Product Listing for an Amazon Store? What Are the Requirements?

How to Create New Product Listings on Amazon? What Are the Requirements?

In the field of cross-border e-commerce, Amazon is undoubtedly one of the largest e-commerce platforms in the world. For many merchants looking to expand into overseas markets, how to efficiently create new product listings and meet all platform requirements is an important step in entering this market. So, how exactly should new product listings be created on Amazon? And what specific requirements need to be followed?

Firstly, the core of creating new product listings lies in optimizing the product detail page. Amazon's operational mechanism emphasizes customer-centricity, and an attractive product page is key to success. In the process of creating a new product, the first step is to fill out complete product information. This includes product name, description, category, price, inventory, and other basic elements. It's worth noting that Amazon has strict requirements for products; for example, the length typically cannot exceed 200 characters and must be clear and concise, accurately reflecting the core attributes of the product.

According to Amazon's relevant regulations, the product should include the brand name, primary keywords, and key features. For instance, if it's a pair of running shoes, it could be named Nike Air Max 2025 Men’s Running Shoes Breathable Comfortable. This not only makes it simple and clear but also helps consumers quickly identify the product type. When filling out the product description, use high-quality text as much as possible, avoiding overly complex or vague language so users can easily understand the product features.

Besides basic information, product images are another crucial part when creating new links. Amazon has clear regulations regarding image quality and format, usually requiring main images to have a white background without any text or watermark. Each item requires at least one main image, and up to eight additional auxiliary images can be uploaded to showcase different angles or functions of the product. High-quality images can not only enhance user purchasing desire but also increase click-through rates and conversion rates.

Apart from images, Amazon encourages sellers to enhance user experience through videos and other means. In recent years, with the rise of short video marketing, more and more sellers have started to try promoting their products via videos. According to Amazon's official data, product pages with videos have conversion rates about 15% higher than those without. However, note that the uploaded video file size must not exceed 4GB and must comply with MP4 format.

After completing the above steps, attention should also be paid to pricing strategies. Reasonable price setting is crucial for attracting buyers. Generally speaking, sellers can adjust their pricing by referencing competitors' price levels. At the same time, regularly monitor market dynamics and adjust prices promptly to maintain competitiveness. Amazon also provides various promotional tools such as discount coupons and lightning deals to help sellers attract more traffic.

Finally, to ensure that the new link can go live smoothly, sellers need to carefully check whether they meet all policies and regulations. For example, Amazon prohibits the sale of goods that infringe on intellectual property rights and strictly forbids false advertising. Once violations are discovered, they may result in warnings or even account freezes or permanent closure. Before releasing a new product, make sure to double-check all information to ensure its authenticity and legality.

In summary, creating new product listings on an Amazon store is not a simple task; it involves preparations in multiple aspects. From perfecting product information to optimizing visual effects and formulating reasonable pricing strategies, every step requires sufficient effort. Only by truly understanding and adhering to Amazon's rules and standards can one stand out in this highly competitive platform and achieve business growth goals. As Amazon CEO Jeff Bezos once mentioned Customer-centric corporate culture is the cornerstone of our success. This applies equally to every merchant hoping to reach the international market through Amazon.