How to Understand the Operation Rules of Wish Platform?

What Are Wish's Rules?

Wish is a well-known cross-border e-commerce platform that has attracted millions of users worldwide through its unique algorithm and personalized recommendation system. As an e-commerce platform focused on mobile shopping experiences, Wish's rules not only influence the way merchants operate but also directly impact consumers' shopping experience. Understanding Wish's rules is crucial for anyone looking to successfully conduct business on this platform.

Firstly, Wish has strict requirements for merchant registration. Merchants must provide truthful and accurate information and ensure that the products they sell comply with relevant laws and regulations. For example, Wish prohibits the sale of counterfeit or substandard products, and any behavior that infringes intellectual property rights will result in the suspension of the merchant's account. Wish also requires merchants to adhere to the platform's pricing policies, prohibiting arbitrary price increases or decreases to attract traffic. This indicates that Wish is committed to maintaining a fair competitive market environment and protecting consumer interests.

In terms of logistics, Wish has clear regulations as well. To ensure timely delivery of products to consumers, Wish encourages merchants to use its official logistics service, WishPost. This service can effectively reduce uncertainties in international transportation, improving delivery efficiency. At the same time, Wish emphasizes the importance of order processing times. Merchants need to complete order shipments within the specified time and upload correct logistics tracking numbers. If merchants fail to fulfill these obligations on time, they may face fines or other punitive measures.

Customer service is also an important part of Wish's rules. Wish places great emphasis on consumer satisfaction, so it requires merchants to actively respond to customer inquiries and complaints. Whether it's a product quality issue or a return request, merchants should quickly address and resolve problems promptly. If merchants fail to provide good customer service, it may lead to the accumulation of negative reviews, damaging the store's reputation.

It is worth noting that Wish regularly updates its rules to adapt to market changes and technological advancements. For instance, at the beginning of 2025, Wish announced that it would strengthen efforts to combat fake reviews, restricting merchants from purchasing or exchanging positive reviews. This move aims to enhance the overall credibility of the platform, allowing consumers to trust the goods and services more.

In addition to the above, Wish also has a series of specific regulations regarding advertising. Merchants cannot use misleading language or images to attract customers to place orders; all marketing materials must truthfully reflect the actual condition of the products. Furthermore, Wish does not allow any form of price fraud, such as falsely marking up original prices before offering discounts. These rules aim to protect consumers' right to know and prevent them from making consumption decisions without full awareness.

In summary, Wish's rules cover multiple aspects from registration review to after-sales service, aiming to build a healthy and orderly e-commerce ecosystem. For merchants who intend to join the Wish platform, becoming familiar with and strictly adhering to these rules is an essential step. Only by doing so can they stand out in fierce market competition and win more loyal customers. At the same time, this also reminds consumers that while enjoying convenient online shopping, they should also pay attention to whether merchants truly comply with Wish's various regulations, thereby better protecting their own rights.