Introduction to Major Paid Marketing Tools on AliExpress Store

What Are the Paid Marketing Tools for AliExpress Stores?

In the cross-border e-commerce sector, AliExpress, one of the globally renowned e-commerce platforms, provides merchants with various paid marketing tools to enhance brand exposure, attract traffic, and achieve sales growth. These tools not only help merchants optimize their advertising strategies but also effectively improve order conversion rates. This article will provide a detailed introduction to the commonly used paid marketing tools on AliExpress stores and analyze them in conjunction with relevant news information.

First, let us understand one of the core paid promotion methods on AliExpress, which is Express Train. Express Train is an advertising format that operates on a cost-per-click CPC basis, allowing merchants to obtain product display opportunities through keyword bidding. According to recent reports, in the third quarter of 2025, AliExpress comprehensively upgraded the Express Train function, adding two new modules smart matching and audience targeting. The former can automatically match the most relevant keywords based on user search behavior; the latter can precisely target specific consumer groups, such as pushing ads to people of certain age groups or regions. This intelligent operation has greatly reduced the operational difficulty for small and medium-sized sellers while improving ad effectiveness. Ms. Li, a cross-border e-commerce practitioner from Shenzhen, mentioned in an interview since using the new version of Express Train, my store's daily visitor volume has increased by nearly 30%, especially the proportion of high-intent customers has significantly improved.

Besides Express Train, affiliate marketing is another popular paid promotion method on the AliExpress platform. Under the affiliate marketing model, merchants need to pay a certain percentage of commission to third-party websites or individual promoters, who then drive traffic for the merchants through their own channels. According to official data from AliExpress, there are currently over 50,000 active affiliate partners on the platform, covering multiple niche areas from social media to independent blogs. At the beginning of this year, AliExpress launched a program called Super Affiliate, aimed at providing additional support and resources to high-quality merchants. Merchants participating in this plan can enjoy higher commission split ratios and priority recommendation positions. Mr. Zhang, head of an e-commerce training institution, stated affiliate marketing has become an important revenue source for many cross-border merchants, especially during holiday promotions, where this approach often yields unexpected results.

AliExpress also offers various promotional activity tools such as time-limited discounts and full-reduction offers. Although they are not strictly traditional paid marketing tools, they still require merchants to invest budgets to maximize their use. For example, when participating in the Double Eleven mega sale, merchants can choose to purchase bundled packages of both on-site and off-site advertisements to gain more exposure opportunities. A well-known sports brand disclosed that last year during Double Eleven, they spent approximately $1 million on advertising, ultimately achieving sales exceeding $5 million, with a return on investment ROI of over 5 times.

It is worth noting that with the development of AI technology, AliExpress is also continuously exploring how to leverage artificial intelligence to enhance marketing efficiency. For instance, the platform recently launched a feature called AI Creative Generator, which helps merchants quickly create high-quality product images and video materials. According to insiders, this service is based on deep learning algorithms and can automatically generate multiple design solutions according to product features, greatly shortening the creation cycle. AliExpress has also developed a comprehensive data analysis system that allows merchants to track real-time advertising performance metrics such as click-through rate CTR and conversion rate CVR, enabling timely adjustments and optimizations.

In summary, the paid marketing tools provided by AliExpress are diverse and powerful, and whether large enterprises or start-up teams can find suitable solutions for themselves. For merchants who want to enter or have already deeply engaged in the cross-border e-commerce field, reasonably utilizing these tools is undoubtedly the key to success. In the future, with technological advancements and service upgrades, it is believed that AliExpress will continue to lead industry trends and bring more surprises to global buyers.